More and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleIt's not enough to design an online ad campaign to find the right audience. You've got to find them in the right place. And at the right time. Read Mo...
View articleHow do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleAdvertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign succe...
View articleProponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear t...
View articleRich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...
View articleThe ad-supported publishing model seems to be under attack. But what if publishers go out of business because they can't support their pages with ads?...
View articleTig explains the various analyses agencies perform to optimize a campaign based on the different tiers of data collected. Switching creative and media...
View articleForget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus...
View articleWhat parallels could possibly exist between a hiking trip in the Montana Rockies and online selling today? Open your eyes, Anne says, and you'll see. ...
View articleWeb marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applicatio...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleIt's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
View articleAgency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approa...
View articleTrust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
View articleTig gets back to Media 101 basics and describes the different types of measurement data used to evaluate the performance of media buys: basic impressi...
View articleWhy not give your ads a database connectivity feature? You don't need a destination site. The technology offers interesting creative possibilities. Mo...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
View articleA funny thing happened on the way to creating the interactive advertising industry: Media people became the decision makers. Tig tells you how it happ...
View articlePixel tagging is commonly used to help determine which ads perform best in a given campaign. Few abuse this technique, but privacy advocates are suspi...
View articleWith today's growing competition among Internet-related companies, what's the harm in trying a free "group think" exercise on occasion? After all, if ...
View articleEmpowered by the Internet, consumers are reviling other marketing channels like telemarketing and direct mail. If spam has the effect of turning consu...
View articleMedia is the redheaded stepchild of advertising agencies. Here's how it all got started and why the creative and account people had the upper hand -- ...
View articleTom thinks the IAB should have gone beyond physical size and bandwidth constraints to rally the industry around the idea of increased interactivity an...
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