People used to think TV and the Web would converge into interactive media. Tig explains why it never happened. And it all has to do with the way telev...
View articleU.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? We need to leverage the synergy between a brand and ...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleWe've made the noise level high in just about every medium, venue, and flat surface to which we can adhere a sticker. Now consumers won't listen to an...
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleDomain targeting has unlimited applications in online advertising. Yet it really hasn't caught on. Here's how to get a message across in an age when f...
View articleAgency hiring patterns in this industry change faster than the price of corn during October harvest. It's either boom or bust. Here's how to find a go...
View articleDeciding to do something is not the same as actually doing it. And when it comes to sales, closing a deal doesn't happen until salespeople follow acti...
View articleIAB/CASIE standards haven't been overhauled since enacted, but they could be shortly. Advertisers need the ability to address the creative standards o...
View articleiM Networks gives you the convenience of Internet radio on your stereo. Its huge opt-in base gives media buyers very targeted buys on ads that are int...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articleThis week dealt a serious blow to Enliven, one of the pioneers of online advertising. At the same time, we've witnessed the birth of an exciting new o...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleAs Nancy and Janet prepare to change tracks -- one heading toward a wireless world, the other toward the realm of customer-data analysis -- they revie...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
View articleMany companies are less than scrupulous in developing email lists. In fact, Tom wonders whatever happened to "double opt-in." Here's what media buyers...
View articleWhat are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleCommon sense may say that there's safety in numbers, yet is there really any comfort in being part of the wrong pack? You can join the lemmings, or yo...
View articleYou set up a great long-term advertising deal with an online media property that's in perfect health. A couple of months later, the site is shutting i...
View articleBots... those handy apps that were supposed to make searching and shopping easier. At one time it looked like they were going to take over the online ...
View articleIn many ways, the pay-for-performance model makes good sense for the networks. It's certainly easier to sell these days than a CPM model. But how good...
View articleThe Internet hype may have died, but the Internet is alive and well. The real world and the virtual world now actually intersect, and real-world compa...
View articleHow do agencies adjust the media mix of an ad campaign? Tig counts the ways to determine how much spending goes to which medium, taking into account t...
View articleIn this dot-com fallout period, there is pressure to produce revenues and results now, as well as building broad, long-term partnerships with advertis...
View articleWhat do Tripler, Falcon, Swimming Riddles, Biggirl, Houseman, and Wonko the Sane have in common with THespos? For one thing, until that fateful night,...
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