What's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry stat...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleAfter trafficking out ads to the various sites that made the buy, our media planner analyzes and assembles the data for the postbuy document, coming u...
View articleTom has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that pub...
View articleForrester predicts that 2001 is going to be the year for rich media. So there's a lot of opportunity out there for rich media companies. But before th...
View articleNumbers are great, sure. But sometimes they're valued less for the reality they represent than for the comfort they give. Some numbers just aren't ver...
View articleTom introduces a creative tool for those of you who have always wanted to become journalists -- the "negative-press generator." Read More...
View articleJust in time for the New Year, Bill's got a cautionary tale from the old. Read More...
View articleA lot of online media goes unsold, maybe as high as 60 percent or more. Sellers speak of "rate card integrity," deviating only slightly from stated ra...
View articleTom's not going to be selfish and ask Santa for a black- market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the...
View articleBill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...
View articleThis year brought mostly good news to the Internet advertising industry. Janet and Nancy review where we've been... and look ahead to where we're goin...
View articleOur media planner jumps into the next stage of the buy: getting the client to sign off, checking with traffic and production for potential problems, a...
View articleSales reps often have to ask advertisers tough or sensitive questions. Anne provides examples of key questions for sales reps and tells you how to cus...
View articleEveryone's bashing online advertising, claiming it's not as effective as traditional media. Sophisticated advertisers know better, but we need to show...
View articleWho says you need fancy office space to produce great rich media technology? If the web had gone the way it was supposed to go, we'd be looking at con...
View articleAlthough the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. Read More...
View articleWe last left our media planner finishing up the first stages of a new campaign. The next day, the floodgates open with cell phone, voice mail, and ema...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleHow does a good media planner spend her day? To find out, one has to go into the field and observe the planner in her natural habitat. This week's foc...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleYou ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...
View articleAre you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleHow much should media planners be spending online? Don't make it arbitrary. You need to factor in appropriate influencers, which could result in 20 to...
View articleInternet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
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