What agencies want from their vendors (hint: it isn't coffee mugs or fruit baskets). Read More...
View articleOnline accountability is driving new demand for offline metrics. Read More...
View articleSuperPages.com's new functionality will once again change the landscape for localized targeting. How will you adapt? Read More...
View articleShould you consolidate all your creative with a third-party ad server, or work with the technology companies that developed the rich media format? Rea...
View articleIf Internet Yellow Pages aren't part of your media plan, it's time for another look. Read More...
View articleThree (of many) reasons the current Terms & Conditions for Internet Advertising is behind the times. Read More...
View articleHow many times should users be exposed to an ad? Read More
View articleWhen presented with an interactive advertising test, ensure you deliver the best results possible. Read More...
View articleRepurposing TV spots for online is tempting -- but is it a creative cop-out? Read More...
View articleWorking with affiliate networks can be tricky. It pays to learn about them and their idiosyncrasies. Read More...
View articleHow to create really bad online ads in only five easy steps. Read More...
View articlePoynter's eyetracking research could help validate interactive advertising. Read More...
View articleDon't let the rest of this year's campaigns slip through the cracks as you look to 2005. Five ways to meet -- or exceed -- expectations. Read More...
View articleAds in RSS feeds could be the next big thing. Get up to speed before your clients start asking questions. Read More...
View articleMaster of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Read More...
View articleStill want to reach that elusive young male demographic with TV spots? You can -- online. Read More...
View articleMaster of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Read More...
View articleAn agency guy ruminates on the agency/vendor relationship. Read More...
View articleWe test TV concepts before running a single GRP. We copy-test print before building the first mechanical. Why not apply the same due diligence to onli...
View articleTried-and-true steps for validating the quality of your leads. Read More...
View articleDedicated weather apps' outlook is bright and sunny. Read More...
View articleSearch should be an ongoing effort to support a site or marketing strategy. Should it be a branding tactic, too? Read More...
View articleTV ads on the Web: Is the idea spot on, or should TV spots stay offline? Read More...
View article