Now is the time to be close to the ones you love. Our comfort comes when we are in each other's presence, feeling what we are feeling and doing it tog...
View articleHow far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an ...
View articleSo, why is it that no one is listening? You've read all of the press releases. You've seen all the subject lines in emails from the plethora of discus...
View articleWith declining CPM rates and a large amount of ad space unsold, we are officially in a buyer's market. All the sellers are cringing as they read... an...
View articleThough the macroeconomic environment, in defiance of physical possibilities, continues to both suck and blow, it looks like some of the digital powerh...
View articleSkepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...
View articlePeer interaction that promotes the free exchange of ideas. People from one segment of an industry together with folks from other segments. An environm...
View articleDo we really know our consumers? In the early days of online advertising, we targeted solely by demographics -- age, income, and gender. There has bee...
View articleDespite all the studies, why are so many advertisers still reluctant to use the digital medium as a tool for any kind of marketing save direct respons...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleDuring advertising's season of still and empty waters, all people in the industry, with all of their varying skill sets, need to get together and star...
View articleWe know we've all been beating a dead horse with the great click-through debate. The real question is, "How will online media evolve?" This issue has ...
View articleThere is no doubt that buyers as well as sellers are experiencing some hard times. The market is softer than a microwaved gummy bear. How should buyer...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleThey have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you a...
View articleWe eat, sleep, and breathe in a world filled to the brim with news, information, entertainment, and advertising messages streaming through car radios,...
View articleYour ad on a Web page is competing with upward of two dozen other messages and calls to action. Think about it. On any given Web page, there are proba...
View articleSeveral pieces of recently released research show that online advertising can indeed have a significant impact on traditional branding metrics. The bo...
View articleSearch-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, t...
View articleOur job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But ...
View articleSo why does the travel industry make such a great case study for online success? A number of critical factors about the industry have allowed it to ma...
View articleTechnical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleThere has been talk among the ranks of agencies, pundits, top media sales brass, and industry wonks about the need for true integration of media and m...
View articlePerspectives on the portal deal have fluctuated over the past two years, somewhat in line with market trends. So do portal deals still make sense? Dep...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View article