Janet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleHere's the truth: Click-through is nothing more than a convenient, easy-to-get-a-handle-on measure of an ad's ability to create an impulse response. C...
View articleHow can someone whose livelihood depends on the success and growth of online advertising actually call technology that blocks banner advertising a GOO...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
View articleWhose ad spending numbers do you believe? In one corner is the Internet Advertising Bureau. In the other corner is the monthly InterWatch report (prev...
View articleHere's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleOn the web, the potential for advertising is everywhere. So says Janet Ryan...a career veteran of the advertising/media business. If advertising is an...
View articleLast week, ClickZ ran an article that talked abouthow web advertising just flat-out doesn't work. This week, Janet Ryan takes big exception to that pr...
View articleI had her now and she was going to listen. "If I read you right, you went into this web thing with a little stake and some big dreams. You talked a go...
View articleTo be still facing the question of how to make advertising work after four years and billions of dollars might just mean it's time to entertain a pain...
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