With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as ...
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View articleIt might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...
View articleFive guidelines for making cross-channel content optimization central to your media planning strategy. Read More...
View articleDisplay advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...
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View articleFour-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...
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View articleMatt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...
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