FTC Intensifies Mobile Privacy Focus
Data insights

FTC Intensifies Mobile Privacy Focus

15y Kate Kaye

FTC Intensifies Mobile Privacy Focus

Educates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...

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8% of U.S. Adults Own Tablet Devices
Audience

8% of U.S. Adults Own Tablet Devices

15y Jack Marshall

8% of U.S. Adults Own Tablet Devices

Uptake slows compared with e-readers Read More

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Google to Launch AdX in Japan
Asia

Google to Launch AdX in Japan

15y Adaline Lau

Google to Launch AdX in Japan

Google has been poaching local media agency pros to join AdX team. Read More...

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Facebook Ads: Retail and Food/Drink Get Best CTRs
Media

Facebook Ads: Retail and Food/Drink Get Best CTRs

15y Christopher Heine

Facebook Ads: Retail and Food/Drink Get Best CTRs

Research says niches score 2.5 times higher than some other categories. Read More...

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WPP Creates Audience and Data Unit
Media

WPP Creates Audience and Data Unit

15y Jack Marshall

WPP Creates Audience and Data Unit

Xaxis aims to offer advertisers audience-based solutions, rather than technologies. Read More...

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Mobile News: Mixpo and Greystripe Launch Mobile Video Ads
Media

Mobile News: Mixpo and Greystripe Launch Mobile Video Ads

15y Jack Marshall

Mobile News: Mixpo and Greystripe Launch Mobile Vi...

Also, Nokia announces focus on location-based services. Read More...

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When Is a Magazine Not a Magazine?
Media

When Is a Magazine Not a Magazine?

15y Jeanniey Mullen

When Is a Magazine Not a Magazine?

Aren't we better off looking at ways to capitalize on the benefits a digital magazine can offer, rather than reinvent them? Read More...

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Gamification for Sustainable Engagement
Asia

Gamification for Sustainable Engagement

15y Brandon Cheung

Gamification for Sustainable Engagement

Consider these two points to understand what drives people to play games and how to apply it in marketing. Read More...

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DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Data insights

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

15y Jack Marshall

DAA Prepares Self-Regulatory Guidelines for Mobile...

Body also hopes to export its program and icon globally. Read More...

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Location-Based Mobile Ad Spend to Quadruple by 2015
Media

Location-Based Mobile Ad Spend to Quadruple by 2015

15y Jack Marshall

Location-Based Mobile Ad Spend to Quadruple by 201...

Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Read More...

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There's No Such Thing as the Mobile Web
Media

There's No Such Thing as the Mobile Web

15y Andrew Solmssen

There's No Such Thing as the Mobile Web

As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Read More...

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Site Gimmicks - When to Say When
Media

Site Gimmicks - When to Say When

15y Tessa Wegert

Site Gimmicks - When to Say When

Is it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype...

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Kelloggs Drives Thousands from Cereal Box to Mobile Video
Media

Kelloggs Drives Thousands from Cereal Box to Mobile Video

15y Susan Kuchinskas

Kelloggs Drives Thousands from Cereal Box to Mobil...

Crunchy Nut campaign has generated more than 40,000 QR scans. Read More...

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Video Creator Network Expands to Brazil
Data insights

Video Creator Network Expands to Brazil

15y Lisa Lacy

Video Creator Network Expands to Brazil

Poptent connects videographers with advertisers like Coca-Cola and Yamaha WaterCraft Read More...

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Google's Display Dominance
Asia

Google's Display Dominance

15y Matt Harty

Google's Display Dominance

With Google confirming ownership of AdMeld, what does it mean for the display market? Read More...

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Say Media Fuels Content Plans With Sideshow Acquisition
Media

Say Media Fuels Content Plans With Sideshow Acquisition

15y Jack Marshall

Say Media Fuels Content Plans With Sideshow Acquis...

Purchase aids company's focus on owned and operated properties. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

15y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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AOL Adds 'Devil' Partners FoxNews and Others
Agency Spotlight

AOL Adds 'Devil' Partners FoxNews and Others

15y Zachary Rodgers

AOL Adds 'Devil' Partners FoxNews and Others

In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Read More...

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Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Media

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

15y Harry Gold

Cookies, Fans, Opt-Ins, and Followers in Brand Emb...

Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...

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Mobile Developments in Government Agencies [Video]
Media

Mobile Developments in Government Agencies [Video]

15y Tim McLaughlin

Mobile Developments in Government Agencies [Video]

How to design for multiple devices and how to incorporate content into websites that use mobile web technology. Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

15y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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Fans Inject HBO's True Blood Into Social Networks
Media

Fans Inject HBO's True Blood Into Social Networks

15y Lisa Lacy

Fans Inject HBO's True Blood Into Social Networks

Facebook interactive video app teases upcoming season of vampire drama. Read More...

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Proposed Law Could Affect Location Based Ads
Data insights

Proposed Law Could Affect Location Based Ads

15y Jack Marshall

Proposed Law Could Affect Location Based Ads

Bill calls for user consent for location-based ads. Read More...

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Inside Garnier's Green Campaign on YouTube
Data insights

Inside Garnier's Green Campaign on YouTube

15y Kate Kaye

Inside Garnier's Green Campaign on YouTube

YouTube stars come out for Garnier and others in branded video channels. Read More...

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TV Ad Firm Buys MediaMind, Formerly Eyeblaster
Media

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

15y Kate Kaye

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

Companies aim to build the streamlined cross-media platform of the future. Read More...

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TapAd Brings Retargeting to Mobile
Media

TapAd Brings Retargeting to Mobile

15y Jack Marshall

TapAd Brings Retargeting to Mobile

Firm hopes to replicate success of desktop retargeting across other devices. Read More...

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