New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
Media

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

15y Hollis Thomases

New Online Coupon for Retailers and CPGs Helps Jus...

We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own s...

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Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
Media

Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content

15y Kate Kaye

Xbox, Hulu Are Latest to Let Sponsors Liberate Pai...

Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Read More...

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Reebok's Mobile Program Goes Geo-Social
Media

Reebok's Mobile Program Goes Geo-Social

15y Christopher Heine

Reebok's Mobile Program Goes Geo-Social

Brand's first location-based foray offers Scvngr users $10 off shoe purchases. Read More...

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'Adjust' Your Video Strategies for Better Results
Display Advertising

'Adjust' Your Video Strategies for Better Results

15y Mike Baker

'Adjust' Your Video Strategies for Better Results

High-quality video inventory and advanced measurement and analytics tools are driving the growth and maturation of video advertising... Read More...

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Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns
Asia

Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

15y Joshua Maa

Chasing New Mobile Technology May Not Lead to the ...

Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Read More...

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The Week in Ads: Jack Daniel's, Fast Five, Miracle Whip [Gallery]
Display Advertising

The Week in Ads: Jack Daniel's, Fast Five, Miracle Whip [Gallery]

15y Jack Marshall

The Week in Ads: Jack Daniel's, Fast Five, Miracle...

A look at some of the best online ad executions from around the Web this week. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

15y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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Always Play the Trifecta
Media

Always Play the Trifecta

15y Jeanniey Mullen

Always Play the Trifecta

If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive ...

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MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools
Media

MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools

15y Jack Marshall

MediaBank Buys AdBuyer, Bolsters Cross-Media Buyin...

Company aims to centralize buying and management of media, online and off. Read More...

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Green Bay Star Gives Twitter Advice to NFL Draftees
Marketing

Green Bay Star Gives Twitter Advice to NFL Draftees

15y Christopher Heine

Green Bay Star Gives Twitter Advice to NFL Draftee...

Packers running back Ryan Grant talks social media marketing with ClickZ. Read More...

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Twitter Seeks 3 Month Commitments in New Ad Program
Media

Twitter Seeks 3 Month Commitments in New Ad Program

15y Kate Kaye

Twitter Seeks 3 Month Commitments in New Ad Progra...

Unlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Read More...

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Harnessing the Need Medium
Media

Harnessing the Need Medium

15y Tessa Wegert

Harnessing the Need Medium

A look at how one Canadian company has taken on businesses' social media monitoring efforts, and added social media lead generation. Read More...

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Apple Collects iPhone Location Data for Ad Targeting
Media

Apple Collects iPhone Location Data for Ad Targeting

15y Jack Marshall

Apple Collects iPhone Location Data for Ad Targeti...

Company says data related to iPhone device location is used to target ads across its iAd network. Read More...

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Medialets Unveils Mobile Rich Media Ad Creation Tool
Media

Medialets Unveils Mobile Rich Media Ad Creation Tool

15y Jack Marshall

Medialets Unveils Mobile Rich Media Ad Creation To...

Self-service tool intended to streamline mobile ad campaign execution for Android and iOS. Read More...

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Greater U.S. Reach for Apple iOS Than Google Android Across Devices
Data insights

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

15y Jack Marshall

Greater U.S. Reach for Apple iOS Than Google Andro...

Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Read More...

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How Twitter Makes Money
Media

How Twitter Makes Money

15y Harry Gold

How Twitter Makes Money

A look at Twitter's advertising opportunities. Read More

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ValueClick Acquires Mobile Ad Network Greystripe
Data insights

ValueClick Acquires Mobile Ad Network Greystripe

15y Jack Marshall

ValueClick Acquires Mobile Ad Network Greystripe

Company hopes mobile expansion will attract branding dollars from its existing performance clients. Read More...

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Exchange Buyers: Third-Party Data Costs Not Always Justified
Media

Exchange Buyers: Third-Party Data Costs Not Always Justified

15y Jack Marshall

Exchange Buyers: Third-Party Data Costs Not Always...

First-party data is informing most exchange buys as opposed to third-party data. Read More...

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True Value of Technology
Display Advertising

True Value of Technology

15y Eliza Nevers

True Value of Technology

Factors to consider when selecting an ad technology platform. Read More...

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Suzuki Extends Digital-Only Effort to Drive Leads to Dealerships
Display Advertising

Suzuki Extends Digital-Only Effort to Drive Leads to Dealerships

15y Christopher Heine

Suzuki Extends Digital-Only Effort to Drive Leads ...

Motorcycle brand's promo discount of $1,000 marks the first time it has tested a cash discount online. Read More...

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Email vs. SMS
Media

Email vs. SMS

15y Melinda Krueger

Email vs. SMS

In the end, customers want three things: entertainment, information, or a good deal. Read More...

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Over 1,400 People Get Inside Evian's Baby Inside Video
Data insights

Over 1,400 People Get Inside Evian's Baby Inside Video

15y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Data insights

Amex and Facebook's 'Boot Camp' Contest Targets SMBs

15y Christopher Heine

Amex and Facebook's 'Boot Camp' Contest Targets SM...

Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA. Read More...

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Why Is the Television Business Determined to Destroy Itself?
Media

Why Is the Television Business Determined to Destroy Itself?

15y Andrew Solmssen

Why Is the Television Business Determined to Destr...

Apps could save the traditional television business, but only if the industry gets out of its own way. Read More...

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Placing First in Location Targeting
Media

Placing First in Location Targeting

15y Tessa Wegert

Placing First in Location Targeting

Without a geographic targeting strategy, creative investments can go to waste. Read More...

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eBay Purchase Shows 'Where' Deals Niche Is Heading
Media

eBay Purchase Shows 'Where' Deals Niche Is Heading

15y Christopher Heine

eBay Purchase Shows 'Where' Deals Niche Is Heading

Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Read More...

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Pepsi to Track TV Ad Performance Directly through iPhones
Media

Pepsi to Track TV Ad Performance Directly through iPhones

15y Douglas Quenqua

Pepsi to Track TV Ad Performance Directly through ...

Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Read More...

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