Yahoo Reports Problems with Microsoft Partnership Search Revenue
Media

Yahoo Reports Problems with Microsoft Partnership Search Revenue

15y Kate Kaye

Yahoo Reports Problems with Microsoft Partnership ...

Yahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent. Read More...

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Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010
Display Advertising

Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010

15y Anna Maria Virzi

Zillow's Bundled Ad Offerings Helped Lift Revenue ...

Real estate site sees stronger growth in bundled ads for agents than in display advertising. Read More...

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AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

15y Jack Marshall

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

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Google Readies Behavioral Ads in Mobile Apps
Data insights

Google Readies Behavioral Ads in Mobile Apps

15y Jack Marshall

Google Readies Behavioral Ads in Mobile Apps

The company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...

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Mobile Ad Streamlining Fuels National Buys for Gannett Digital
Media

Mobile Ad Streamlining Fuels National Buys for Gannett Digital

15y Kate Kaye

Mobile Ad Streamlining Fuels National Buys for Gan...

Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Read More...

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Marketing Landing Pages to Non-Humans
Asia

Marketing Landing Pages to Non-Humans

15y Matt Harty

Marketing Landing Pages to Non-Humans

Spiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance....

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Sierra Club Sows Young Supporter Base Through Video
Media

Sierra Club Sows Young Supporter Base Through Video

15y Kate Kaye

Sierra Club Sows Young Supporter Base Through Vide...

A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Read More...

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Google's Q1 Revenue Lift Aided by Display And Mobile
Data insights

Google's Q1 Revenue Lift Aided by Display And Mobile

15y Jack Marshall

Google's Q1 Revenue Lift Aided by Display And Mobi...

Technology giant's 27 percent growth was fueled by search and an emphasis on display and mobile. Read More...

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AOL Reorganizes Ad Sales Unit
Media

AOL Reorganizes Ad Sales Unit

15y Douglas Quenqua

AOL Reorganizes Ad Sales Unit

Creates seven discreet practices following acquisition of The Huffington Post. Read More...

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Century 21 Builds Presence in Mobile Game 'We City'
Media

Century 21 Builds Presence in Mobile Game 'We City'

15y Jack Marshall

Century 21 Builds Presence in Mobile Game 'We City...

Brand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Read More...

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Navigating the Annoyance Factor
Media

Navigating the Annoyance Factor

15y Tessa Wegert

Navigating the Annoyance Factor

Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Read More...

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Virgin America's New Terminal Checks In to Foursquare, Facebook
Media

Virgin America's New Terminal Checks In to Foursquare, Facebook

15y Christopher Heine

Virgin America's New Terminal Checks In to Foursqu...

Airline creates leaderboard monitors for geo-social engagement with travelers. Read More...

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LivingSocial Offers $1 Lunches on Friday
Media

LivingSocial Offers $1 Lunches on Friday

15y Christopher Heine

LivingSocial Offers $1 Lunches on Friday

It hopes to make a big splash in Washington, D.C., for its new "Instant Deals" mobile platform. Read More...

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Peugeot Launches Location-Based Mobile Ads in Europe
Media

Peugeot Launches Location-Based Mobile Ads in Europe

15y Jack Marshall

Peugeot Launches Location-Based Mobile Ads in Euro...

Auto brand will use technology from Navteq to serve ads to users close to its dealerships. Read More...

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Online Ad Industry Rebounded in 2010
Display Advertising

Online Ad Industry Rebounded in 2010

15y Kate Kaye

Online Ad Industry Rebounded in 2010

In 2010, online ad revenues hit their highest level, reaching $26 billion, after faltering in 2009. Read More...

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Amazon Offers Cheaper Kindle With Ads
Display Advertising

Amazon Offers Cheaper Kindle With Ads

15y Zachary Rodgers

Amazon Offers Cheaper Kindle With Ads

Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Read More...

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Drive, Capture, Convert, Optimize
Media

Drive, Capture, Convert, Optimize

15y Harry Gold

Drive, Capture, Convert, Optimize

Four steps of engagement and ROI for media planning. Read More...

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Global Ad Spend Hurt by Events in Japan and Middle East
Media

Global Ad Spend Hurt by Events in Japan and Middle East

15y Jack Marshall

Global Ad Spend Hurt by Events in Japan and Middle...

Markets in Egypt and Japan will suffer ad spend declines in 2011, but bounce back in 2012, according to ZenithOptimedia. Read More...

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Brands Experiment With Ads in Live Streamed Video
Media

Brands Experiment With Ads in Live Streamed Video

15y Jack Marshall

Brands Experiment With Ads in Live Streamed Video

Decorah Eagles generate millions of ad views on Ustream, while YouTube throws its hat in the live streaming ring. Read More...

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Video Advertising Strategy Part 1: The Metrics
Display Advertising

Video Advertising Strategy Part 1: The Metrics

15y Xuhui Shao

Video Advertising Strategy Part 1: The Metrics

A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a ...

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Ad Technology Company To Hire 75
Display Advertising

Ad Technology Company To Hire 75

15y Anna Maria Virzi

Ad Technology Company To Hire 75

SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Read More...

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About.com Looks for Brand Amigos With 'En Español'
Marketing

About.com Looks for Brand Amigos With 'En Español'

15y Christopher Heine

About.com Looks for Brand Amigos With 'En Español'

Publisher introduces ad-supported Spanish-language site. Read More...

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The Week in Ads: Mini, Tron Legacy, Dove Men+Care [Gallery]
Media

The Week in Ads: Mini, Tron Legacy, Dove Men+Care [Gallery]

15y Jack Marshall

The Week in Ads: Mini, Tron Legacy, Dove Men+Care ...

A look at some of the best online ad executions from around the Web this week. Read More...

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Blinkx Acquires Burst for $30M
Media

Blinkx Acquires Burst for $30M

15y Douglas Quenqua

Blinkx Acquires Burst for $30M

$30 million deal will lead to video channels on the Burst Media network. Read More...

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The Introductory Guide to Location-Based Marketing
Media

The Introductory Guide to Location-Based Marketing

15y Jason Dempsey

The Introductory Guide to Location-Based Marketing

Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these...

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Driving User Engagement and Building Loyalty Through Gamification
Asia

Driving User Engagement and Building Loyalty Through Gamification

15y Vincent Teo

Driving User Engagement and Building Loyalty Throu...

Here are three ways how game-based marketing applies to your brand. Read More...

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Google Misses a Key Deadline in China for Google Maps
Asia

Google Misses a Key Deadline in China for Google Maps

15y Guest

Google Misses a Key Deadline in China for Google M...

The company said it's still in discussions with the government to offer maps in China. Read More...

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