Adometry helps display advertisers monitor where their ads appear. Read More...
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View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
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View articleQuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...
View articleEric Schmidt, speaking at IAB's annual leadership meeting, also predicted digital display advertising could reach $200 billion a year, up from $20 bil...
View articleFutures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Read More...
View articleDeveloping a branded app is a long-term investment. Consider these factors before you start. Read More...
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View articleMixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...
View articleSixty brands have bought iAds so far. With price cut, Apple aims to significantly increase that number. Read More...
View articleSince Google bought it last June, Invite Media has seen significant growth in agency spending. Read More...
View articleAlmost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...
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View articleThe key element that's missing from automated platforms may simply be the human element. Read More...
View articleDespite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their ...
View articleReal-time bidding is now a commonly accepted monetization channel, but it also poses a whole new set of yield, brand, quality, and channel challenges....
View articleWhile a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-l...
View articleDisplay ads can now be adapted to a site page's content in real time. How will consumers respond? Read More...
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