Mobile Marketing Interest Unchanged Since Last Year
Data insights

Mobile Marketing Interest Unchanged Since Last Year

17y Enid Burns

Mobile Marketing Interest Unchanged Since Last Yea...

Consumers may be less resistant to marketing efforts, but their interest is similar to that in 2007. Read More...

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Downloadable Content: More Game for Their Buck
Media

Downloadable Content: More Game for Their Buck

17y Matt Story

Downloadable Content: More Game for Their Buck

As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product detail...

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Monetizing YouTube's Massiveness
Media

Monetizing YouTube's Massiveness

17y Todd Krieger

Monetizing YouTube's Massiveness

YouTube is starting to capitalize on what people do when they come to the site. Read More...

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The Myth of the Missing Digital Business Model
Media

The Myth of the Missing Digital Business Model

17y Vin Crosbie

The Myth of the Missing Digital Business Model

Executives at most media companies claim there's no business model for online. Here's why they are wrong. Read More...

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Shifting Sands in the Mobile Marketing Arena
Media

Shifting Sands in the Mobile Marketing Arena

17y Courtney Acuff

Shifting Sands in the Mobile Marketing Arena

Three developments that should be on the radar of digital advertising executives. Read More...

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The Dangers of Amazing Media Sponsorships
Media

The Dangers of Amazing Media Sponsorships

17y Tessa Wegert

The Dangers of Amazing Media Sponsorships

One media buyer's success can generate another's malfunction. Read More...

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Go Slow With Video Ads in Social Media
Media

Go Slow With Video Ads in Social Media

17y Andreas Roell

Go Slow With Video Ads in Social Media

Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder. Read More...

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Twitter Tweets from the Google/TechTarget B2B Roadshow
Media

Twitter Tweets from the Google/TechTarget B2B Roadshow

17y Harry Gold

Twitter Tweets from the Google/TechTarget B2B Road...

A look at how information technology professionals use search when making a purchase. Read More...

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Online Games Redefine Gaming
Media

Online Games Redefine Gaming

17y Kevin Carney

Online Games Redefine Gaming

As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Read More...

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Does Length Matter?
Media

Does Length Matter?

17y Dorian Sweet

Does Length Matter?

Junk food has its place in the online video world, but not all the time. Read More...

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The Rubicon Project Delivers Industry Trends
Media

The Rubicon Project Delivers Industry Trends

17y Tessa Wegert

The Rubicon Project Delivers Industry Trends

Peek at industry trends with this online advertising market report. Read More...

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Voter-Generated Content Makes or Breaks Candidates
Media

Voter-Generated Content Makes or Breaks Candidates

17y Christine Beardsell

Voter-Generated Content Makes or Breaks Candidates

Voters get out to vote for the next U.S. president after they get out their message. Read More...

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U.S. Women and the Internet, Part 3
Media

U.S. Women and the Internet, Part 3

17y Hollis Thomases

U.S. Women and the Internet, Part 3

Seven immutable laws of online marketing to women. Read More...

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Execs & Accounts: Razorfish, Omnicom Group, Curiosity Group
Media

Execs & Accounts: Razorfish, Omnicom Group, Curiosity Group

17y Zachary Rodgers

Execs & Accounts: Razorfish, Omnicom Group, Curios...

Razorfish lays off in New York; Omnicom Group names Alan Rambam to lead mobile practice. Read More...

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Video Games Can Be Music to a Marketer's Ears
Media

Video Games Can Be Music to a Marketer's Ears

17y Matt Story

Video Games Can Be Music to a Marketer's Ears

Who knew so many people wanted to use fake instruments to make virtual music? Read More...

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Video's Rosy Future
Media

Video's Rosy Future

17y Todd Krieger

Video's Rosy Future

Three things in online video that should be on a digital marketer's radar. Read More...

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New Media: Through the Great Inflection Point
Media

New Media: Through the Great Inflection Point

17y Vin Crosbie

New Media: Through the Great Inflection Point

The challenge now is how to use new media as if traditional media had never existed. Read More...

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Unofficial Review: Android Fanboy
Media

Unofficial Review: Android Fanboy

17y Courtney Acuff

Unofficial Review: Android Fanboy

A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Read More...

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Building a Musical Tribe for Kylie Minogue
Media

Building a Musical Tribe for Kylie Minogue

17y Tessa Wegert

Building a Musical Tribe for Kylie Minogue

How advertisers can tap into the halo effect that exists within a tribe. Read More...

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Six Crucial Banner Tips From the Media Guy
Media

Six Crucial Banner Tips From the Media Guy

17y Harry Gold

Six Crucial Banner Tips From the Media Guy

Lesson number one: don't serve a sit-down dinner for someone who only has time for a coffee break. Read More...

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Video Ads Surface in Unexpected Places
Media

Video Ads Surface in Unexpected Places

17y Andreas Roell

Video Ads Surface in Unexpected Places

Non-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos. Rea...

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Getting Rich In Online Advertising
Media

Getting Rich In Online Advertising

17y Dorian Sweet

Getting Rich In Online Advertising

Will a bad economy, tight production budgets, and general mayhem may make rich media your best bet? Read More...

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A Frightfully Good Halloween Campaign
Media

A Frightfully Good Halloween Campaign

17y Tessa Wegert

A Frightfully Good Halloween Campaign

How an e-commerce player and a candy maker are showing their online promotional prowess. Read More...

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Why Online Video Ads Are Greener Than TV Ads
Media

Why Online Video Ads Are Greener Than TV Ads

17y Christine Beardsell

Why Online Video Ads Are Greener Than TV Ads

Comparing the green marketing effectiveness and environmental impact of TV and online advertising. Read More...

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U.S. Women and the Internet, Part 1
Media

U.S. Women and the Internet, Part 1

17y Hollis Thomases

U.S. Women and the Internet, Part 1

Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...

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Leverage the Hype before a Video Game's Release
Media

Leverage the Hype before a Video Game's Release

17y Matt Story

Leverage the Hype before a Video Game's Release

Five innovative ways that video game franchises are building buzz online and offline. Read More...

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Beer a Better Investment Than Newspapers
Media

Beer a Better Investment Than Newspapers

17y Vin Crosbie

Beer a Better Investment Than Newspapers

company executives are proving to have been the ones who weren't financially sober. Read More...

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