DIY Online Marketing: The End of Media Buyers?
Media

DIY Online Marketing: The End of Media Buyers?

21y Tessa Wegert

DIY Online Marketing: The End of Media Buyers?

How is DIY online marketing affecting media buyers? Read More...

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Prepare for Holiday 2005, Part 2: Online Advertising Opportunities
Media

Prepare for Holiday 2005, Part 2: Online Advertising Opportunities

21y Hollis Thomases

Prepare for Holiday 2005, Part 2: Online Advertisi...

The holiday season is looming. Are you ready? Last of a series. Read More...

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Teen, College Students Are Most Active Cell Phone Users
Data insights

Teen, College Students Are Most Active Cell Phone Users

21y Enid Burns

Teen, College Students Are Most Active Cell Phone ...

College students and teens are most active on their cell phones, both use data services in addition to voice. Read More...

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Are the Streams A-Changin'?
Media

Are the Streams A-Changin'?

21y Ian Schafer

Are the Streams A-Changin'?

With multiple video formats to chose from, will there ever be a clear choice? Read More...

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Meals -- and Purchases -- On the Go
Media

Meals -- and Purchases -- On the Go

21y Tessa Wegert

Meals -- and Purchases -- On the Go

Using online advertising for offline sales has always been challenging. Combining mobile marketing with branded content could change that. Read More...

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Consumers Seize Control, Part 1: The Proposition
Media

Consumers Seize Control, Part 1: The Proposition

21y Pete Lerma

Consumers Seize Control, Part 1: The Proposition

Five questions to help prepare for a consumer-centric ad campaign. Read More...

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Consumers Shopping Online For Cell Phone Plans
Data insights

Consumers Shopping Online For Cell Phone Plans

21y Sean Michael Kerner

Consumers Shopping Online For Cell Phone Plans

Though consumers ranked plan aggregator sites highly for customer experience, most have never heard of the aggregator sites. Read More...

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Advertising at the Speed of Broadband
Media

Advertising at the Speed of Broadband

21y Dorian Sweet

Advertising at the Speed of Broadband

Utilizing speed to deliver a marketing message is a dimension of the rich online experience we've only begun to explore. Read More...

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IM an "American Idol" Experience
Media

IM an "American Idol" Experience

21y Tessa Wegert

IM an "American Idol" Experience

Why Internet media buyers should get excited about a new season of TV programming. Read More...

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Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
Media

Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines

21y Hollis Thomases

Prepare for Holiday 2005, Part 1: Comparison Shopp...

The holiday season is looming. Are you ready? Part one of a series. Read More...

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The Future of Rich Media Advertising Will Not Be Commoditized
Media

The Future of Rich Media Advertising Will Not Be Commoditized

21y Ian Schafer

The Future of Rich Media Advertising Will Not Be C...

Has rich media officially jumped the shark? Read More...

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Media Revolution: Brand Democratization, Part 2
Media

Media Revolution: Brand Democratization, Part 2

21y Tessa Wegert

Media Revolution: Brand Democratization, Part 2

Brand democratization is as much about getting people to pay attention to marketing messages as it is about giving them a say in what those messages c...

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Interactive Creative: The Battle Rages On
Media

Interactive Creative: The Battle Rages On

21y Pete Lerma

Interactive Creative: The Battle Rages On

Creative, media, and account people alike are tasked with raising the interactive creative bar. Read More...

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Will Video Kill the Print Media Star?
Media

Will Video Kill the Print Media Star?

21y Dorian Sweet

Will Video Kill the Print Media Star?

With an increase of online video content, putting your message in black and white may be over. Read More...

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Media Revolution: Brand Democratization, Part 1
Media

Media Revolution: Brand Democratization, Part 1

21y Tessa Wegert

Media Revolution: Brand Democratization, Part 1

Brand democratization is as much about getting people to pay attention to marketing messages as it is about giving them a say in what those messages c...

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Online Media Buyers Role in Strategy
Media

Online Media Buyers Role in Strategy

21y Hollis Thomases

Online Media Buyers Role in Strategy

Think they don't play a part? Think again. Read More

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Rich Media, Meet Harvey Weinstein
Media

Rich Media, Meet Harvey Weinstein

21y Ian Schafer

Rich Media, Meet Harvey Weinstein

What rich media can learn from the movie business. Read More...

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Win One for the Team With a Sports-Oriented Ad Service
Media

Win One for the Team With a Sports-Oriented Ad Service

21y Tessa Wegert

Win One for the Team With a Sports-Oriented Ad Ser...

What does a sports sponsorship vet do for a new challenge? He launches a sports-oriented online ad service. Read More...

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Step Up Your Online Planning
Media

Step Up Your Online Planning

21y Pete Lerma

Step Up Your Online Planning

Have your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Read More...

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Going On Vacation? Pack Your Laptop
Data insights

Going On Vacation? Pack Your Laptop

21y Sean Michael Kerner

Going On Vacation? Pack Your Laptop

Travelers are taking laptops everywhere, even on vacation. Read More...

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Emotionally Rich Media
Media

Emotionally Rich Media

21y Dorian Sweet

Emotionally Rich Media

Will online video ever make us get out our handkerchiefs? Read More

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Alternate Reality Gaming and Brand Campaigns
Media

Alternate Reality Gaming and Brand Campaigns

21y Tessa Wegert

Alternate Reality Gaming and Brand Campaigns

Effective brand-building needn't be limited to a 468 x 60 pixel box. Read More...

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Hispanic Online Users Adopt Broadband
Audience

Hispanic Online Users Adopt Broadband

21y Enid Burns

Hispanic Online Users Adopt Broadband

Half of Hispanic online users have home broadband, 14 percent installed it in the past six months. Read More...

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Comparing Media Planning Tools
Media

Comparing Media Planning Tools

21y Hollis Thomases

Comparing Media Planning Tools

How three media planning tools stack up. Read More

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Video Ads: In-Stream or In-Page?
Media

Video Ads: In-Stream or In-Page?

21y Ian Schafer

Video Ads: In-Stream or In-Page?

The advantages (and disadvantages) of both. Read More

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Online Event Marketing: Engage Your Audience
Media

Online Event Marketing: Engage Your Audience

21y Tessa Wegert

Online Event Marketing: Engage Your Audience

If you think of a crowded conference hall when you hear "event marketing," you haven't spent enough time online lately. Read More...

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Wireless Users Want Local Content
Data insights

Wireless Users Want Local Content

21y Enid Burns

Wireless Users Want Local Content

Wireless users prefer local alerts to next generation wireless service. Read More...

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