Don't forget to involve the most important people -- company employees -- in your branding efforts; because brand is created both inside and outside a...
View articleIn media buying, as in other fields of business, it's not what you know but whom you know that counts. Read More...
View articleRich media isn't a magic bullet, but it can provide advertisers with one of the most highly sought after commodities nowadays -- data. Read More...
View articleThe number of wireless voice subscribers in the United States has grown from 109 million at the end of 2000 to approximately 128 million at the close ...
View articleMake this the year you pursue something that inspires you to bound out of bed every morning. Read More...
View articleIf your chief financial officer is report happy, you may find yourself twisting your processes to fit them into the system. Resist the impulse -- sepa...
View articleTV is meeting the Web in an inevitable explosion of convergence. So who buys, sells, and plans the media? Read More...
View articleMedia buying on a tight deadline often involves taking risks. Leverage your knowledge and experience to take those risks -- and make them educated and...
View articleOnly 4 percent of online users in Europe have broadband Internet access, a Forrester Research report found, despite increased usage of the types of ap...
View articleMore than 483 million wireless devices will be sold to end-users in 2003, and one-third of the world's population will own a wireless device by 2008, ...
View articleNo matter how sophisticated we get in our thinking about online media performance, antiquated accounting systems often get the last word. Read More...
View articleWho are the "e-fluentials," and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleSometimes there's more than one way to reach a client's objective, so don't be afraid to negotiate unusual terms. Read More...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleSticky sites: Good for advertisers, or do they mire down other brands? Read More...
View articleWhat does loyalty mean to the bottom line? A lot. A whole lot. Read More...
View articleHappy New Year? For media buyers at least, the future is looking brighter. Read More...
View articleIn his past articles, Tig has explained how marketers should act to win clients and customers, but he hasn't yet explained how you should behave to lo...
View articleMere traffic numbers aren't enough in today's media buying climate. Before you make the buy, you need to know how users feel about the site. Read More...
View articleDoes it really take too long to plan and buy online media? How can media planners get off the deadline treadmill? Read More...
View articleThis holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleToo little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleIt's been a bumpy ride. Here are Susan's tips for a happy, healthy, and prosperous New Year. Read More...
View articleThey're not the enemy. They can be your allies. Here's how the media team can better work with the creative department. Read More...
View articleThe instant messaging revolution is taking over people's desktops, and it should be top of mind for advertisers, too. Read More...
View articlePermission to come aboard? That's only the beginning of what separates scumware from legitimate ad-serving applications that take up residence on your...
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