Many of the Web's largest sites use multimedia content, but a report from Forrester Research found that broadband users will eventually favor sites th...
View articleHere's an alternative to the media currency of impressions and clicks as a unit of exchange: audience and session. It can be difficult for most sites ...
View articleAfter weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleEver notice most stories from web site content providers are written by the prolific talents of some guy named "Reuters" and his cohort, "AP"? As the ...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleRichard continues the description of a specification you need to put together to present to web-design firms for a quote. Section by section, he tells...
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleHow can you get customers to prefer you over the competition? It's a matter of trust. People trust you when you give them power. You can lead them to ...
View articleThe varying definitions of the term "ad view" can be a problem for media buyers. The industry seems to be OK with using the terms "ad view" and "impre...
View articleThe number of Web-enabled cellular handsets is expected to reach a 95 million in 2004, but marketers must resist imposing their Web strategy to reach ...
View articleIt's important to be careful when using small test budgets, as they are often misleading and can misrepresent the potential of a proper ad campaign. A...
View articleDSL is surpassing cable modems as the method of choice for high-speed Internet access in the US, but before it can make a big dent in the residential ...
View articleMore service roll outs in the US and abroad will push ADSL modem shipments past the 1 million mark before the year is out. Read More...
View articleAs consumers rush for broadband access, there has been a run on cable modems, according to Dataquest. But Cahners In-Stat says those looking to free D...
View articleSince the dawn of the web as an advertising vehicle, much ink has been spilled about the need for standards. The hit and the click developed from sell...
View articleVoice over DSL (VoDSL), the ability to provide integrated voice and data services over a single copper pipe, will become a $1 billion market by the en...
View articleFor years, PCs and Internet access have been nearly synonymous in the eyes of consumers. Now, a pair of surveys look at how consumers feel about getti...
View articleThe number of wireless portal users will grow to nearly 25 million in the next five years, according to estimates in a report by The Strategis Group. ...
View articleGlobal revenues for wireless portals will grow from $747 million in 2000 to $42 billion in 2005, according to research by Ovum, which found that reven...
View articleMillions of Americans are missing out on the benefits of the emerging digital economy and government regulations are to blame, according to a report b...
View articleUnreliable connections may be a big barrier to wireless Internet access really taking off, according to the Yankee Group, but Forrester says consumers...
View articleThe installation of Digital Subscriber Lines (DSLs) grew 300 percent in the US for the first half of 1999, surging well beyond industry analysts' proj...
View articleEvery report on the future of DSL is beginning to sound alike: DSL will surpass cable modems and become the broadband technology of choice. The latest...
View articleThe US market for residential high-speed Internet services will grow to 3.3 million subscribers in 2000, and will reach 16.6 million subscribers by 20...
View articleIf you're in the market to speed up your Internet connection, Dataquest says you'll be doing it with xDSL, as it will surpass cable modem shipments in...
View articleThe number of individuals using cell phones for wireless data applications among the US Internet population is set to increase from the current 3 perc...
View articleTheinstalled base of broadband-enabled consumers will reach 35 million by 2005, as availability soars and prices for basic access fall, according to a...
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