More than 20 million American Internet users are interested in high-speed Internet access, and 12 million are ready to buy now. But a report byThe Str...
View articleThe increase in the number of Web sites featuring multimedia offerings and interactive graphics will push consumers to sign up for broadband access se...
View articleDoes personalization in advertising work? Janet and Nancy got a lot of feedback, both pro and con on this question. Many readers wrote to describe how...
View articleIf you were reading Richard last week, you'd know that we're in the process of buying web-development services. So far, we have a goal for our site; w...
View articleContinuing the sordid technical details in the life of an impression, Tig sorts out such implications as: Are clients being cheated? Is the data good ...
View articleFinding experienced online media planners can be a chore. Six years after the commercial explosion of the web, there's a lot online media management n...
View articlePeople subconsciously resist formal training because it poses the risk of failure. Employees only grudgingly accept training when it's required for ce...
View articleChris doesn't like ad agencies. Especially big ad agencies with powerful brand names. Why slam ad agencies from within their ranks? Because something'...
View articleRich Media is undergoing a bit of transmogrification. People are backing away from the term. Newer players have latched on to it. New technologies pic...
View articleWhen Jim wrote last week's piece about Napster, he never dreamed of the kind of response it would elicit. He was taken aback by the passionate and, at...
View articleDoes it make sense for an ad-funded site to invest in personalization tools? If advertisers evaluate your site's effectiveness based only on clicks, i...
View articleTig starts a two-part series to accurately portray the shoddy industry-standard methods of collecting performance data. He starts by chronicling the w...
View articleThe first step in buying professional web development services is to take inventory of your present site. That is, define what you're trying to do and...
View articleThe use of 3D on the web remains compelling, but there have always been a number of issues holding back widespread adoption. Like lack of a widely dis...
View articleWinning a big account is very rewarding, but it can require staffing up in the interactive media department. Some media directors would rather submit ...
View articleIf you're wondering why you should care about providing a learning experience for your site visitors, here's why: People increasingly feel that they c...
View articleJim has a few thoughts about the well-known phenomenon Napster. Everyone and his or her next-door-neighbor's best- friend's veterinarian's hairdresser...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
View articleSo, you've followed Richard's advice in his first series and built your e-commerce site with homegrown parts and prefabricated software. And it works....
View articleHow does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her busines...
View articleDid you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...
View articleA consumer's first experience with a dot-com brand comes from advertising, so our ads need to convey a positive brand experience. That goes for the si...
View articleThe computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleLast week Jim wrote about flighting in RFPs. This week, he covers some of the basics of negotiating online media that may seem obvious, but in the con...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleMerchant account providers have to be the Mafiosos of the e-commerce world. They shake small businesses down as much as possible, use antiquated techn...
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