Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View articleAdvertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Read More...
View articleImages have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...
View articleToday, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competit...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleTapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entr...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleeBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...
View articleThe holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Read More...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleProgrammatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleMarketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can g...
View articleSquare is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Read More...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleIn today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleAs it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...
View articleIt's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...
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