Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleThere are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleAs the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleWearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
View articleThe company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleThe Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View article"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleTinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Rea...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleWhile cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleThere are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you w...
View articleTwo speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...
View articleThrough a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...
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