Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleThe popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThere has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitaliz...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleAs we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleAs the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...
View articleStudies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...
View articleThe video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle...
View articleQuality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleVideo demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media ...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleNow that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...
View articleMarketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Re...
View articleThe humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleThis column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...
View articleIn today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleJournalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...
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