A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleWhile mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleGoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take adv...
View articleIncorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...
View articleMobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
View articleThe campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partn...
View articleReading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishe...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleBy reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...
View articleMobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articleThere has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleWhen it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...
View articleTwitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Read More...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleApple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleYouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hung...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleA recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
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