Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
View articleYik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleGroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...
View articleBrand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...
View articleRetailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleThere is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...
View articleBy some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...
View articleLook, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleYesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View articleOn Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it anticipated, and 3.2 ...
View articleSnapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports eve...
View articleLittle more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleContent is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...
View articleYesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...
View articleFacebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...
View articleIn a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant V...
View articleIn March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....
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