AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleAdvertorials in print and online serve different purposes. Consider these factors. Read More...
View articleAccording to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...
View articleThe publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will...
View articleTelevision plugin to compete with Apple, Sony and Microsoft Read More...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View articleThe success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content the...
View article‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek &...
View articleA new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...
View articleApple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at ...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
View articleEric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...
View articleRemember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Read More...
View articleA modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Read More...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleRBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...
View articleWalmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Read More...
View articleNews360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Read More...
View articleDespite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Read More...
View articleWhile other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...
View articleThe iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been speci...
View articleDon't leave your brand's relevancy up to chance; make sure you have a social opportunity budget. Read More...
View articleBecause it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our w...
View articleYahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...
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