China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleLast week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated...
View articleThe mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. Those...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleThe early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...
View articleMicrosoft is to buy LinkedIn in a deal valued at $26.2 billion, it was announced today on the Microsoft blog. The markets have already reacted to the ...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleThe recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...
View articleSnapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat...
View articleThough closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleThere are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely under-repres...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleChina's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleWhen it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleVideo has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleIt's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...
View articleThe growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleWe are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Wheth...
View articleDigital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike Norrish, Digital E...
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