Single campaigns can now be deployed across multiple screens with a single media buy. Read More...
View articleChoose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Read More...
View articleThe mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film. Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleUntil now, Sponsored Stories, which are placed in users' news feeds, have been the only ad unit available in Facebook's mobile app. Read More...
View articleMobile study shows that type of device connects to purchase behavior. Read More...
View articlePublishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Read ...
View articleNielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online. Read More...
View articleAround three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleSmartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articlePaid and organic search optimization is the crux of facilitating a positive consumer experience. Read More...
View articleIf you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Read More...
View articleGoogle has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....
View articleThe new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing. Read More...
View articleGoogle just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...
View articleAlso news from PubMatic, Shiny Ads and Promodity. Read More...
View articlePersonal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a majo...
View articleZlango is planning to let brands buy keyword-targeted text images. Read More...
View articleExclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...
View articleRegardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Read More...
View articleConsider the responsive design approach for your mobile email communications. Read More...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View articleAd exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...
View articleThe worldwide agency is partnering with the DG-owned digital ad management firm. Read More...
View articleOur industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...
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