A central place for ad buyers to plug data and tech into their media buys, DSP-style. Read More...
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View articleGoogle is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look. Read More...
View articleAs Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...
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View articleThe three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...
View articleLocal targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Read More...
View articleWill a tool encourage consumers to save, share, click, and engage with ads? Read More...
View articleAddition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...
View articleNisenholtz helped give the Times its reputation for digital innovation. Read More...
View articleOne longtime men's magazine strikes back, joining forces with JC Penney. Read More...
View articleMashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Read More...
View articleFacebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...
View articleWhat is a tablet and how can you get your mobile marketing customers to take notice? Read More...
View articleTrade association president discusses outlook for publishers and advertisers in 2012. Read More...
View articleMobile app will push messages to race watchers near chain locations. Read More...
View articleWill ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...
View articleMedia plan includes Facebook and Twitter ad buys. Read More...
View articleIndustry group worked with the Media Rating Council to craft ad verification guidelines. Read More...
View articleMore consumers are planning on doing their holiday shopping on mobile devices this year. Are you taking full advantage of this opportunity? Read More...
View articleSeven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Read More...
View articlePlatform will primarily deliver ads to apps supported by Internet-connected TVs Read More...
View articleTime Out continues developing presence on the mobile app. Read More...
View articleLiveStand offers publishers a slick publishing and monetization platform. Read More...
View articleWith so much online election activity early on, digital media professionals should be planning ahead. Read More...
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