Hearst Backs YouTube's New Original Channels
Data insights

Hearst Backs YouTube's New Original Channels

15y Susan Kuchinskas

Hearst Backs YouTube's New Original Channels

Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...

View article
The First Rule of Advertising Exchanges - There Are No Advertising Exchanges
Display Advertising

The First Rule of Advertising Exchanges - There Are No Advertising Exchange...

15y Edward Montes

The First Rule of Advertising Exchanges - There Ar...

Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Read More...

View article
WPP Calls U.S. Indie Digital Agencies 'Overpriced'
Display Advertising

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

15y Zachary Rodgers

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

Quarter is saved by "twin peaks" of digital and developing markets growth. Read More...

View article
How to Bring a Magazine to Life Online
Media

How to Bring a Magazine to Life Online

15y Jeanniey Mullen

How to Bring a Magazine to Life Online

A quest to create a magazine onsite at an event to bring the excitement to the rest of the world. Read More...

View article
Back From the Dead - 3 Units You Thought Were Goners
Media

Back From the Dead - 3 Units You Thought Were Goners

15y Tessa Wegert

Back From the Dead - 3 Units You Thought Were Gone...

As media buyers, we must watch our backs and look out for those things lurking that could negatively impact our campaigns. Read More...

View article
Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones
Analytics

Getting to Know the Connected Consumer: From Computers to Tablets to Smartp...

15y Joe Nguyen

Getting to Know the Connected Consumer: From Compu...

To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...

View article
Lessons From a Real-Life 'Mad Woman'
Media

Lessons From a Real-Life 'Mad Woman'

15y Harry Gold

Lessons From a Real-Life 'Mad Woman'

Wisdom from advertising legend Jane Maas. Read More

View article
News Reading Up on Tablets, Revenue Not So Much
Media

News Reading Up on Tablets, Revenue Not So Much

15y Susan Kuchinskas

News Reading Up on Tablets, Revenue Not So Much

Consuming news on tablets is about as popular as sending and receiving email. Read More...

View article
Will Digital Advertising Wait for Your Brand?
Display Advertising

Will Digital Advertising Wait for Your Brand?

15y Mike Baker

Will Digital Advertising Wait for Your Brand?

Brand marketers are still resisting digital. What are the risks and rewards? Read More...

View article
AARP Launches Network to Target Over 50 Crowd
Media

AARP Launches Network to Target Over 50 Crowd

15y Kate Kaye

AARP Launches Network to Target Over 50 Crowd

Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Read More...

View article
Mobile In-Game Engagement in China and Jaguar Case Study
Asia

Mobile In-Game Engagement in China and Jaguar Case Study

15y Joshua Maa

Mobile In-Game Engagement in China and Jaguar Case...

Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Read More...

View article
Context: The Driving Force of Mobile
Media

Context: The Driving Force of Mobile

15y Jason Dempsey

Context: The Driving Force of Mobile

Three steps to appropriately use context to drive both value and differentiation in our marketing experiences. Read More...

View article
Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
Asia

Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online

15y Adaline Lau

Study: Chinese Consumers in Lower Tier Cities Watc...

With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...

View article
Nielsen: Asians Watch Most Web, Mobile Video
Media

Nielsen: Asians Watch Most Web, Mobile Video

15y Kate Kaye

Nielsen: Asians Watch Most Web, Mobile Video

Report finds whites view less online and mobile video than other groups. Read More...

View article
Google.com Becomes a Home For House Ads
Media

Google.com Becomes a Home For House Ads

15y Christopher Heine

Google.com Becomes a Home For House Ads

Leverages big homepage traffic to promote "Search Stories." Read More...

View article
Fact or Facebook?
Media

Fact or Facebook?

15y Tessa Wegert

Fact or Facebook?

Forced to compete with countless mediums for attention, brand marketers are increasingly turning to the unusual approach of creating Facebook pages fo...

View article
Tips on Growing Your App Business Using Actionable Insights
Media

Tips on Growing Your App Business Using Actionable Insights

15y Rob Weber

Tips on Growing Your App Business Using Actionable...

Four ways you can use your data for actionable insights that will have a major impact on your app business. Read More...

View article
Lenovo Defies Gravity With YouTube Space Lab Contest
Media

Lenovo Defies Gravity With YouTube Space Lab Contest

15y Joan Voight

Lenovo Defies Gravity With YouTube Space Lab Conte...

A bid to become a top-of-mind tech brand among youth. Read More...

View article
Chevy to Give Away 27 Cars With Scvngr
Media

Chevy to Give Away 27 Cars With Scvngr

15y Christopher Heine

Chevy to Give Away 27 Cars With Scvngr

Automaker launches nationwide geo-social campaign. Read More...

View article
Yahoo Exceeds Expectations, Fails to Thrill
Media

Yahoo Exceeds Expectations, Fails to Thrill

15y Susan Kuchinskas

Yahoo Exceeds Expectations, Fails to Thrill

Third quarter display ad revenue was flat. Read More...

View article
Shopkick Signs First Supermarket Chain
Media

Shopkick Signs First Supermarket Chain

15y Christopher Heine

Shopkick Signs First Supermarket Chain

Giant Eagle wants CPG sales to soar with help from mobile app. Read More...

View article
Supersize My Ad
Media

Supersize My Ad

15y Hollis Thomases

Supersize My Ad

Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract ...

View article
Get Direct With Digital Brand Advertising!
Asia

Get Direct With Digital Brand Advertising!

15y Kate Clough

Get Direct With Digital Brand Advertising!

Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why. Read Mo...

View article
Phones Have an Off Button; Why Real-Time Marketers Need to Use It
Asia

Phones Have an Off Button; Why Real-Time Marketers Need to Use It

15y Andrew Knott

Phones Have an Off Button; Why Real-Time Marketers...

Brands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Read More...

View article
BuzzLogic's Ad Network Aims at Emotion
Display Advertising

BuzzLogic's Ad Network Aims at Emotion

15y Christopher Heine

BuzzLogic's Ad Network Aims at Emotion

Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Read More...

View article
5 Ways to Reinvent the AOR for the Digital Age
Display Advertising

5 Ways to Reinvent the AOR for the Digital Age

15y Mike Baker

5 Ways to Reinvent the AOR for the Digital Age

Agencies of record must move from "complain mode" to thrive mode. Here's how. Read More...

View article
Timberland Moves Faster on Mobile Commerce
Media

Timberland Moves Faster on Mobile Commerce

15y Susan Kuchinskas

Timberland Moves Faster on Mobile Commerce

Launches mobile-optimized site and series of live events with enhanced QR codes. Read More...

View article
1 91 92 93 94 95 228