Secrets to Success in Your Business
Media

Secrets to Success in Your Business

14y Jeanniey Mullen

Secrets to Success in Your Business

Lessons on where publishers should focus their minds to shape their businesses' future from an expert. Read More...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

14y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Google Seeks Partners to Push M-Commerce
Media

Google Seeks Partners to Push M-Commerce

14y Susan Kuchinskas

Google Seeks Partners to Push M-Commerce

Product's latest version lets large retailers optimize for mobile in about a week. Read More...

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Is the Click Dead or Just Misunderstood?
Media

Is the Click Dead or Just Misunderstood?

14y Tessa Wegert

Is the Click Dead or Just Misunderstood?

Or is it that we need to realize it has evolved, and evolve our thinking right along with it? Read More...

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How to Effectively Scale: 5 Steps From an Insider's Perspective
Display Advertising

How to Effectively Scale: 5 Steps From an Insider's Perspective

15y Matt Jessell

How to Effectively Scale: 5 Steps From an Insider'...

Why it makes sense for publishers to be involved with tailoring a marketing campaign's message. Read More...

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Going Mobile
Asia

Going Mobile

15y Stephen Hay

Going Mobile

Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

15y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Mobile Search or Display: Which Model Fits Your Business?
Media

Mobile Search or Display: Which Model Fits Your Business?

15y Craig Hagopian

Mobile Search or Display: Which Model Fits Your Bu...

Is your goal to drive local leads and website traffic or increase local exposure and brand awareness? Read More...

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Facebook’s iPad App: No Ads For Now
Media

Facebook’s iPad App: No Ads For Now

15y Christopher Heine

Facebook’s iPad App: No Ads For Now

Social giant says there's no timetable for monetizing its new app. Read More...

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Americans Consuming More Internet on the Go
Media

Americans Consuming More Internet on the Go

15y Douglas Quenqua

Americans Consuming More Internet on the Go

ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Read More...

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Microsoft 'Polymorphic' Advertising to Enable Creative Shape-Shifting
Media

Microsoft 'Polymorphic' Advertising to Enable Creative Shape-Shifting

15y Susan Kuchinskas

Microsoft 'Polymorphic' Advertising to Enable Crea...

Assets used in cross-platform campaigns will be able to take whatever shape is needed. Read More...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

15y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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The Most Important Mobile Metrics
Media

The Most Important Mobile Metrics

15y Melinda Krueger

The Most Important Mobile Metrics

Are your SMS offers and push notifications compelling and are the timing and frequency right? Read More...

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Ad Execs: Mobile Needs Better Creative
Media

Ad Execs: Mobile Needs Better Creative

15y Christopher Heine

Ad Execs: Mobile Needs Better Creative

Advertising Week panel examines mobile challenges, apps, and other marketing issues. Read More...

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Lessons in Reality TV Product Placement
Media

Lessons in Reality TV Product Placement

15y Tessa Wegert

Lessons in Reality TV Product Placement

Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Read More...

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Steve Jobs Dies, Ushered in PC and Mobile Eras
Media

Steve Jobs Dies, Ushered in PC and Mobile Eras

15y Zachary Rodgers

Steve Jobs Dies, Ushered in PC and Mobile Eras

Jobs was a brilliant marketer who sent marketers scrambling. Read More...

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U.K. Web Ad Spend Grew in First Half, But Slower Than U.S.
Display Advertising

U.K. Web Ad Spend Grew in First Half, But Slower Than U.S.

15y Kate Kaye

U.K. Web Ad Spend Grew in First Half, But Slower T...

Video advertising drives growth on both sides of pond. Read More...

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Google Promotes New Ad Units
Display Advertising

Google Promotes New Ad Units

15y Anna Maria Virzi

Google Promotes New Ad Units

Offerings include digital version of newspaper-style circular ads and video ads in search results. Read More...

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Straight Talk from TribalDDB and AKQA at Advertising Week
Media

Straight Talk from TribalDDB and AKQA at Advertising Week

15y Christopher Heine

Straight Talk from TribalDDB and AKQA at Advertisi...

Session produces candid discussion about risks of digital marketing. Read More...

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Yahoo, Google, AOL Vie for Premium Video Dominance
Data insights

Yahoo, Google, AOL Vie for Premium Video Dominance

15y Zachary Rodgers

Yahoo, Google, AOL Vie for Premium Video Dominance

Cos. are investing more heavily in original video content. Read More...

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Advertising Week: A Contest for Premium Ad Dollars
Display Advertising

Advertising Week: A Contest for Premium Ad Dollars

15y Zachary Rodgers

Advertising Week: A Contest for Premium Ad Dollars

Video and premium ads are themes so far this year. Read More...

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Managing the Madness
Media

Managing the Madness

15y Jessica Richards

Managing the Madness

Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Read More...

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Don't Like Your Hulu Ad? Now You Can Switch
Media

Don't Like Your Hulu Ad? Now You Can Switch

15y Douglas Quenqua

Don't Like Your Hulu Ad? Now You Can Switch

Ad Swap plays a default ad automatically and then gives viewers the option to shift. Read More...

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Jell-O App Lets You Jiggle It
Media

Jell-O App Lets You Jiggle It

15y Susan Kuchinskas

Jell-O App Lets You Jiggle It

You may not remember the last time you were served Jell-O. CP+B wants to change that. Read More...

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Mobile Spending Leads Direct Marketing Growth
Marketing

Mobile Spending Leads Direct Marketing Growth

15y Kate Kaye

Mobile Spending Leads Direct Marketing Growth

Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Read More...

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Yahoo, ABC News Pair Up on Content and Sales
Media

Yahoo, ABC News Pair Up on Content and Sales

15y Zachary Rodgers

Yahoo, ABC News Pair Up on Content and Sales

Deal will bring Yahoo exclusive content and premium video ad inventory. Read More...

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Audience Buying 101
Display Advertising

Audience Buying 101

15y Eugene Becker

Audience Buying 101

Three factors that will determine success or failure in the audience-buying game. Read More...

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