Attention fellow Underfooters! Get the lowdown on this "web thing" with a little twist from our friends at Unfettered Stomping, Inc. and Sullen-Underf...
View articleSean reports on another new study that says customers don't feel confident giving credit card info online -- almost 67 percent of all e-commerce trans...
View articlePardon Todd while he whines a bit, but he's getting really tired of the TV commercial touting the power that the Internet has now. You know, the one w...
View articleInfomediaries, trusted third parties that aggregate consumer data and then use its collective allure to negotiate with vendors, are seen by many as th...
View articleAs an engine for sweeping social and economic change, the Internet has brought us cybersex, cyberstalkers, e- commerce, and a renewable crop of paper ...
View articleWhat's the next frontier for online marketing? Immersive VRML ads? Tastefully personalized spam? How about something really daring --like moving the e...
View articleOn the Internet, whoever owns the relationship with the customer owns the future. The Internet allows us to know our customers better, and just as imp...
View articleContent drives the web. Or so would writers have you believe. But where does web content come from? The content fairy? Greg and Emily go hunting for a...
View articleIn business, Chris has met 55-year-olds who understood more about the web than 27-year-old online marketing managers. And he's also butted heads with ...
View articleLess than 24 hours after the tragic shooting deaths at Columbine High School in Colorado, the news media were looking to blame the Internet for inspir...
View articlePart one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...
View articleCEOs listen up. Sean's going to tell you how to keep you job before the board cans you. First, realize the momentous effect of the web on your busines...
View articleWhat, exactly, IS an impression? What constitutes a click? Has anyone figured it out? Well... actually, yes. Here's the second of a three-part series ...
View articleNot long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
View articleWhy are lots of companies still afraid to advertise online? Maybe corporate decision makers don't trust ad metrics, or they don't know exactly how onl...
View articleWhen the web mall craze fizzled about three years ago, the malls were closed, and the resulting wisdom was that Internet malls don't work. Very faulty...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleIts the art of the search and thrill of the find. Chris Maher offers his own home brew for finding what you need on the web. Read More...
View articleLeo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...
View articleHot tip: Emily is going public. After watching CEOs and other Internet executives make millions through stock options-turned-gold, she's decided it's ...
View articleA recently published study shows that banner advertising is at least as effective as television commercials when it comes to branding. For Chris Maher...
View articleThis article is meant for webmasters, web evangelists, and corporate web marketers who still have the uneasy feeling that they're not being included i...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleCan we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleAmy has become an online auction obsessive -- she spent more hours on eBay last week than she did sleeping. And she learned some key lessons in how yo...
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