The King of All (Streaming) Media
Media

The King of All (Streaming) Media

20y Ian Schafer

The King of All (Streaming) Media

What marketers and advertisers can learn from Howard Stern. Read More...

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New IAB Broadband Video Guidelines: Are They Enough?
Media

New IAB Broadband Video Guidelines: Are They Enough?

20y Ian Schafer

New IAB Broadband Video Guidelines: Are They Enoug...

What do the IAB's new guidelines mean for the industry? Read More...

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The Web Is the Eye of Hurricane Relief
Audience

The Web Is the Eye of Hurricane Relief

20y Rebecca Lieb

The Web Is the Eye of Hurricane Relief

Following the Gulf Coast hurricanes, online donations spiked -- as did the use of alternative news sources. Read More...

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Thinking Outside the TV Box
Media

Thinking Outside the TV Box

20y Ian Schafer

Thinking Outside the TV Box

Five ways to translate TV advertising paradigms to the online channel. Read More...

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U.S. Tops Broadband Usage, For Now
Audience

U.S. Tops Broadband Usage, For Now

20y Enid Burns

U.S. Tops Broadband Usage, For Now

While the U.S. leads, China's close on its heels in terms of broadband usage. Read More...

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Go, Go Empowerment Rangers!
Media

Go, Go Empowerment Rangers!

20y Ian Schafer

Go, Go Empowerment Rangers!

Marketers must become Empowerment Rangers, empowering consumers to choose the advertising they see -- and to truly hear our messages. Read More...

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Tag! Video's It
Media

Tag! Video's It

20y Ian Schafer

Tag! Video's It

The collaborative future of online video -- and how it will affect your video advertising strategies. Read More...

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What Rich Media Advertisers Can Learn From Search Engines
Media

What Rich Media Advertisers Can Learn From Search Engines

21y Ian Schafer

What Rich Media Advertisers Can Learn From Search ...

Tools and technologies to use right now. Read More...

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What Is Rich Media, Really?
Media

What Is Rich Media, Really?

21y Ian Schafer

What Is Rich Media, Really?

Rich media is still evolving. Get a firmer grasp on how it is defined. Read More...

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Broadband Adoption Reaches Plateau
Data insights

Broadband Adoption Reaches Plateau

21y Enid Burns

Broadband Adoption Reaches Plateau

Broadband adoption will slow now that motivated Internet users have already installed high-bandwidth connections at home. Read More...

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Television vs. the Internet: I Was Wrong
Media

Television vs. the Internet: I Was Wrong

21y Ian Schafer

Television vs. the Internet: I Was Wrong

Online advertising rivals TV advertising -- sort of. Read More...

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Are the Streams A-Changin'?
Media

Are the Streams A-Changin'?

21y Ian Schafer

Are the Streams A-Changin'?

With multiple video formats to chose from, will there ever be a clear choice? Read More...

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The Future of Rich Media Advertising Will Not Be Commoditized
Media

The Future of Rich Media Advertising Will Not Be Commoditized

21y Ian Schafer

The Future of Rich Media Advertising Will Not Be C...

Has rich media officially jumped the shark? Read More...

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Rich Media, Meet Harvey Weinstein
Media

Rich Media, Meet Harvey Weinstein

21y Ian Schafer

Rich Media, Meet Harvey Weinstein

What rich media can learn from the movie business. Read More...

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Hispanic Online Users Adopt Broadband
Audience

Hispanic Online Users Adopt Broadband

21y Enid Burns

Hispanic Online Users Adopt Broadband

Half of Hispanic online users have home broadband, 14 percent installed it in the past six months. Read More...

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Video Ads: In-Stream or In-Page?
Media

Video Ads: In-Stream or In-Page?

21y Ian Schafer

Video Ads: In-Stream or In-Page?

The advantages (and disadvantages) of both. Read More

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High-Speed Internet Subscribers Revved in 2004
Data insights

High-Speed Internet Subscribers Revved in 2004

21y Enid Burns

High-Speed Internet Subscribers Revved in 2004

High-speed Internet subscriptions increased to 37.9 million in 2004. Read More...

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Sample This
Media

Sample This

21y Ian Schafer

Sample This

Active online video ads may be the solution for brands hoping to maintain some control in a consumer-controlled environment. Read More...

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The Kids Are Alright (and Watching Online Music Videos)
Media

The Kids Are Alright (and Watching Online Music Videos)

21y Ian Schafer

The Kids Are Alright (and Watching Online Music Vi...

Music videos have moved online. If you neglect to integrate advertising with this kind of content, you'll soon wonder where your audience went. Read M...

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Can You See Me Now?
Media

Can You See Me Now?

21y Ian Schafer

Can You See Me Now?

If your most valuable audiences can't see your rich media ad on an 'incompatible' browser, did the ad make an impression? Read More...

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Broadband Population Growth Continues
Data insights

Broadband Population Growth Continues

21y Enid Burns

Broadband Population Growth Continues

As online population matures, broadband will reach a even wider audience. Read More...

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Broadband Boosts E-Commerce, New Media Adoption
Ad Industry Metrics

Broadband Boosts E-Commerce, New Media Adoption

21y Enid Burns

Broadband Boosts E-Commerce, New Media Adoption

Broadband adoption spurs online activity, but each sector finds its own settling point. Read More...

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Study: Video Key Opportunity for Online Advertisers, Publishers
Ad Industry Metrics

Study: Video Key Opportunity for Online Advertisers, Publishers

21y Rob McGann

Study: Video Key Opportunity for Online Advertiser...

One of four Internet users watch online video at least once a week. Read More...

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Video Stream Volume Surged 80 Percent in '04
Audience

Video Stream Volume Surged 80 Percent in '04

21y Rob McGann

Video Stream Volume Surged 80 Percent in '04

Drivers include broadband proliferation, continual media players, and "free" ad-supported content. Read More...

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Broadband: High Speed, High Spend
Audience

Broadband: High Speed, High Spend

21y Rob McGann

Broadband: High Speed, High Spend

The Web, revved. Over half of U.S. home Internet connections are high-speed, with even faster broadband adoption abroad. Read More...

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Global DSL Soars 40 Percent in First Three Quarters 2004
Data insights

Global DSL Soars 40 Percent in First Three Quarters 2004

21y Rob McGann

Global DSL Soars 40 Percent in First Three Quarter...

China, Japan, and the U.S. are the nations with the most subscribers. Read More...

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Content Surges to Lead U.S. Web Use
Data insights

Content Surges to Lead U.S. Web Use

21y Rob McGann

Content Surges to Lead U.S. Web Use

Rise in broadband penetration is driving force of change. Read More...

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