Offering comes a week after Microsoft announced general availability of Engagement Mapping tool. Read More...
View articleMolecular names a new head of its San Francisco office; Publicis Dallas creates Curves' branding campaign, and Liquid Advertising gets Codemaster acco...
View article...the Yahoo-Google partnership -- according to Yahoo -- can be found at this new microsite Read More...
View articleAs part of a broader conversation last week, I asked Internet Advertising Bureau VP Public Policy Mike Zaneis what he thought about how the IAB would ...
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View articleeMarketer reports U.S. spending on online video ads will hit about $5.8 billion by 2013. Read More...
View articleThe Great Schlep has launched with this genuinely funny -- and impactful -- video featuring Sarah Silverman exhorting her viewers to get their butts d...
View articleMike Zaneis, the group's representative on Capitol Hill, says it may announce data security and enforcement plans in the next four to six weeks. Read ...
View articleMore evidence steps are needed to close the gap between the realities of data collection and the perception. Read More...
View articleDeal comes on the heels of similar deal to serve ads on NBC cable networks. Read More...
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View articleSick of it yet? Me too, which is why I'm declaring Advertising Week V officially over one day early, and calling the game for technology Read More...
View articleExecutives from both the buy and sell side say most online ad buys entail too much time, too many people, and too few standards. Read More...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleAT&T Services, Time Warner Cable, and Verizon Communications told Senators today they would only engage in behavioral targeting practices if consumers...
View articleIn New York City Mapquest directions mean nothing, and Google Maps are great for locating what block an address is on, but not so good for directions ...
View articleUpdated: The curtain went up last night on MySpace Music, a joint venture with major labels and indie distributor the Orchard to provide free ad-suppo...
View articleAre you using all of your company's customer touch points to reinforce your brand and market your products? Digital marketing pro Jack Aaronson will o...
View articleExecutives from both the buy and sell side say most online ad buys entail too much time, too many people, and too few standards. Read More...
View articleDespite troubles, financial services outpaced all other online ad spending during first half of 2008. Read More...
View articlePointroll appoints a new head of its EMEA region; Neo@Ogilvy and Covario expand their relationship, Digitas gains Don Durbin. Read More...
View articleYahoo trots out the big guns for the launch of its long-discussed display ad platform at Advertising Week. Read More...
View articleWith the cost of paper and fuel rising, will digital magazines take off? Zinio , a company that distributes over 1,000 digital magazines titles, is be...
View articleFirst version of bid-based auction system will launch in 2009. Read More...
View articleNew owners of Candystand.com to put marketing muscle behind 11-year-old Wrigley property. Read More...
View articleStartup aims to serve ads for small to medium-sized advertisers in local markets. Read More...
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