Google and Seth MacFarlane: YouTube-Plus, Banner Ad Band-Aid or What?
Media

Google and Seth MacFarlane: YouTube-Plus, Banner Ad Band-Aid or What?

18y Zachary Rodgers

Google and Seth MacFarlane: YouTube-Plus, Banner A...

Google's deal to distribute a new series from "Family Guy" creator Seth MacFarlane on its AdSense network is nothing new Read More...

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Redrum Returns!
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Redrum Returns!

18y Rebecca Lieb

Redrum Returns!

Y'all have been asking for it, but it just didn't seem right to throw another Redrum Tuesday with co-foundress Dana Todd in Left Coast exile. Problem ...

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About.com and ExpoTV Let Audiences Guide Them to Ad Sales
Media

About.com and ExpoTV Let Audiences Guide Them to Ad Sales

18y Kate Kaye

About.com and ExpoTV Let Audiences Guide Them to A...

About.com is informing ad campaigns by tapping its guides' audience knowledge, while Expo TV will offer advertisers the ability to communicate with an...

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Another ISP Delays Using Behavioral Targeting System
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Another ISP Delays Using Behavioral Targeting System

18y Zachary Rodgers

Another ISP Delays Using Behavioral Targeting Syst...

CenturyTel decision is latest blow to NebuAd. Read More...

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Forecast: Advertisers to Continue Shift to Online
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Forecast: Advertisers to Continue Shift to Online

18y Douglas Quenqua

Forecast: Advertisers to Continue Shift to Online

ZenithOptimedia's updated projections suggest credit crisis limits growth in global ad spending across all media to 3.5 percent, while Internet and ou...

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Execs & Accounts: CBS, Agency.com, Noah Brier
Media

Execs & Accounts: CBS, Agency.com, Noah Brier

18y Zachary Rodgers

Execs & Accounts: CBS, Agency.com, Noah Brier

CBS names Quincy Smith head of CBS Interactive as it closes CNET acquisition; Agency.com rehires Barry Goldberg. Read More...

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IAB Prepares to Sharpen Self-Regulatory Fangs
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IAB Prepares to Sharpen Self-Regulatory Fangs

18y Kate Kaye

IAB Prepares to Sharpen Self-Regulatory Fangs

As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines invol...

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As New Car Sales Slide, Audience for Automotive Video Online Booms
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As New Car Sales Slide, Audience for Automotive Video Online Booms

18y Douglas Quenqua

As New Car Sales Slide, Audience for Automotive Vi...

Google study finds consumers are increasingly using online video to shop for vehicles despite an overall slowdown in auto sales. Read More...

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Nike Hopes Video Widget Effort Will Give Legs to Soccer Campaign
Media

Nike Hopes Video Widget Effort Will Give Legs to Soccer Campaign

18y Fred Aun

Nike Hopes Video Widget Effort Will Give Legs to S...

Campaign was created by AKQA and distributed by Mindshare with technology from Eyeblaster. Read More...

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Execs & Accounts: Tremor Media, Converse, Toyota
Media

Execs & Accounts: Tremor Media, Converse, Toyota

18y Zachary Rodgers

Execs & Accounts: Tremor Media, Converse, Toyota

Tremor opens offices in Toronto, Detroit and Atlanta; Anomaly creates innovative campaign for Converse. Read More...

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IAB Membership Extended Way Beyond Publishers
Media

IAB Membership Extended Way Beyond Publishers

18y Kate Kaye

IAB Membership Extended Way Beyond Publishers

Perusing the Interactive Advertising Bureau's membership pages, I came across a host of companies I was surprised to see, including several non-publis...

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Advocacy Groups Coalesce to Fight NebuAd
Media

Advocacy Groups Coalesce to Fight NebuAd

18y Zachary Rodgers

Advocacy Groups Coalesce to Fight NebuAd

The behavioral ad firm lost a major ISP partner this week amid claims it violates privacy and Web standards. Now several disparate advocacy groups are...

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Execs & Accounts: Webster Bank, CDW, iCrossing
Media

Execs & Accounts: Webster Bank, CDW, iCrossing

18y Zachary Rodgers

Execs & Accounts: Webster Bank, CDW, iCrossing

Horizon creates campaign for Webster Bank; CDW taps Sendtec; iCrossing to work with Pluck. Read More...

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Yahoo Reorg Is Official, Sales Chief Schneider to Lead U.S. Unit
Media

Yahoo Reorg Is Official, Sales Chief Schneider to Lead U.S. Unit

18y Zachary Rodgers

Yahoo Reorg Is Official, Sales Chief Schneider to ...

Updated: Global Partner Solutions unit is dissolved with creation of new U.S. division. Read More...

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Political Conference Message Applies to Web Marketers, Too
Media

Political Conference Message Applies to Web Marketers, Too

18y Kate Kaye

Political Conference Message Applies to Web Market...

This week's Personal Democracy Forum , the annual conference dedicated to exploring the convergence of politics and technology, was its usual confluen...

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NBC to Offer Show-Specific Data on Streamed Content
Media

NBC to Offer Show-Specific Data on Streamed Content

18y Zachary Rodgers

NBC to Offer Show-Specific Data on Streamed Conten...

NBC Digital Entertainment will begin offering demographic data on individual shows streamed on its site Read More...

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Happiness is Local Online Video, Says Kelsey Group
Media

Happiness is Local Online Video, Says Kelsey Group

18y Fred Aun

Happiness is Local Online Video, Says Kelsey Group

Researcher predicts local online video ad revenue will grow at a compound annual growth rate of 168 percent through 2012. Read More...

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Execs & Accounts: Digitas, Ogilvy, Google
Media

Execs & Accounts: Digitas, Ogilvy, Google

18y Zachary Rodgers

Execs & Accounts: Digitas, Ogilvy, Google

Laura Lang takes Digitas reins from CEO Kenny; Ogilvy adds execs in New York; Carat hires group creative director; Google names CFO Read More...

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Sarah Fay, the Real Deal
Media

Sarah Fay, the Real Deal

18y Anna Maria Virzi

Sarah Fay, the Real Deal

Sarah Fay, the chief executive of Aegis Media North America is described as smart, brave, and the most powerful woman in advertising Read More...

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Visa Gives Away $2 Million in Facebook Ads
Media

Visa Gives Away $2 Million in Facebook Ads

18y Zachary Rodgers

Visa Gives Away $2 Million in Facebook Ads

Visa worked with OMD and AKQA to create a Facebook app, and will give $100 in ad credit to those who install it. Read More...

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Publicis Restructures Digital Assets Around Central Unit
Media

Publicis Restructures Digital Assets Around Central Unit

18y Douglas Quenqua

Publicis Restructures Digital Assets Around Centra...

Creation of VivaKi marks first reorg since Digitas acquisition; Laura Lang to lead Digitas as Kenny goes to new unit. Read More...

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Social App Network Puts Your Face in Ads
Media

Social App Network Puts Your Face in Ads

18y Zachary Rodgers

Social App Network Puts Your Face in Ads

Effort reprises Social Ads feature introduced by Facebook last November. Read More...

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Web Interaction Drives Greater TV Viewership and Loyalty
Media

Web Interaction Drives Greater TV Viewership and Loyalty

18y Douglas Quenqua

Web Interaction Drives Greater TV Viewership and L...

The way viewers seek information on different types of TV shows could help advertisers assess ad strategy. Read More...

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Q Interactive Hopes for Brand Clients with Video Offer
Media

Q Interactive Hopes for Brand Clients with Video Offer

18y Jack Marshall

Q Interactive Hopes for Brand Clients with Video O...

Advertisers can now make use of video while collecting information from interested users. Read More...

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Execs & Accounts: Avenue A/Razorfish, Sapient, AdGooroo
Media

Execs & Accounts: Avenue A/Razorfish, Sapient, AdGooroo

18y Enid Burns

Execs & Accounts: Avenue A/Razorfish, Sapient, AdG...

Avenue A | Razorfish promotes in Seattle; Sapient Scores Euro RSCG 4D's Barratt; AdGooroo Hires DoubleClicker Read More...

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How Will Google Ad Planner Promote Network Inventory?
Media

How Will Google Ad Planner Promote Network Inventory?

18y Zachary Rodgers

How Will Google Ad Planner Promote Network Invento...

In his presentation at the ARF Measurement conference yesterday, Wayne Lin, business product manager at Google, stuck mainly to what the company had a...

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Google's Predicted Measurement Tool May Need Work
Media

Google's Predicted Measurement Tool May Need Work

18y Zachary Rodgers

Google's Predicted Measurement Tool May Need Work

Company is expected to announce a product competing with Quantcast, comScore, and others, but may have catching up to do. Read More...

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