A new reporting tool gives display advertising its due. Read More...
View articleAvenue A/Razorfish promotes Carlson in Chicago; Adtech signs global contract with .Fox; Blinxx staffs up in ad sales. Read More...
View articleOn Bloomberg Radio this week, Google Search exec Marissa Mayer was asked how Google justifies blowing off the $200 million per year the company claims...
View articleA Federal Trade Commission town hall on mobile marketing examines privacy concerns over about location-based mobile advertising, improper disclosure o...
View articleCBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. Read More...
View articleSMG Search, Directory Marketing and Halogen units now all report to the same director. Read More...
View articleAdBrite and Live Nation roll out a branded service allowing Live Nation clients to place campaigns on the performance-based ad network. Read More...
View articleNBC Universal promotes two; Avenue A/Razorfish promotes Galligan in Austin; Beyond Interaction recruits a group account director. Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleYou may have seen an announcement from EyeWonder out on the wires earlier this week Read More...
View articleThe Interactive Advertising Bureau today released guidelines that would update the definition of rich media as well as revise guidelines for other ad ...
View articleOne of the more storied vendors in the digital marketing arena, Enliven, has agreed to merge with DG FastChannel, an ad production and creative asset ...
View articleA Google search for "Myanmar," devastated by a cyclone, shows that nonprofits are turning to paid search to help raise funds to assist victims Read Mo...
View articleFIM fiscal year revenues to miss projections by 10 percent. Read More...
View articleA new, free service brings the audience measurement firm closer to its goal of being a must-have paid service for advertisers and agencies. Read More...
View articleNew York City stole Milton Glaser's famous logo from the state-wide tourism campaign that popularized it. Now Albany's trying to steal it back. Read M...
View articleTBA Global brings out TBA DEEP, a new division committed to branded entertainment. Read More...
View articleTalk about forethought -- or in this case, is it afterthought? Nola.com , the online presence of New Orleans' Times-Picayune, has -- as the very first...
View articleAegis Group has acquired Brazilian communications agency Age, which offers trade and sports marketing, online planning and buying, and offline creativ...
View articleToday, ComScore released its March data on European search engine market share Read More...
View article"The most effective agencies must live squarely at the intersection of marketing and technology Read More...
View articleGoogle has signed onto a venture, led by Sprint, to develop and deliver high-speed wireless Internet access for mobile devices, according to a publish...
View articleCompany will consider representing inventory in print and any other channels to support national and local ad clients' planning needs. Read More...
View articleFinance, healthcare and pharma advertisers reduced spending, but telco and travel ad budgets increased. Read More...
View articleEuro RSCG Discovery names Alex Bombeck as president, Platform A's Adtech to take over ad serving for Interactive Media, FreeWheel hires Brent Horowitz...
View articleThe primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack. Read More...
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