How One Advertiser Uses Microsoft Engagement Mapping
Media

How One Advertiser Uses Microsoft Engagement Mapping

18y Zachary Rodgers

How One Advertiser Uses Microsoft Engagement Mappi...

A new reporting tool gives display advertising its due. Read More...

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Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx
Media

Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx

18y Enid Burns

Execs & Accounts: Avenue A/Razorfish, Platform A, ...

Avenue A/Razorfish promotes Carlson in Chicago; Adtech signs global contract with .Fox; Blinxx staffs up in ad sales. Read More...

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Google's Mayer Talks Image Ads in Search
Media

Google's Mayer Talks Image Ads in Search

18y Enid Burns

Google's Mayer Talks Image Ads in Search

On Bloomberg Radio this week, Google Search exec Marissa Mayer was asked how Google justifies blowing off the $200 million per year the company claims...

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AdMission Sells Some Assets to Cobalt
Media

AdMission Sells Some Assets to Cobalt

18y Zachary Rodgers

AdMission Sells Some Assets to Cobalt

Post written by Fred Aun Read More

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FTC Airs Mobile Marketing's Dirty Laundry
Media

FTC Airs Mobile Marketing's Dirty Laundry

18y Enid Burns

FTC Airs Mobile Marketing's Dirty Laundry

A Federal Trade Commission town hall on mobile marketing examines privacy concerns over about location-based mobile advertising, improper disclosure o...

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Questions for David Goodman, CBS Radio's President of Digital Media
Media

Questions for David Goodman, CBS Radio's President of Digital Media

18y Kate Kaye

Questions for David Goodman, CBS Radio's President...

CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. Read More...

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Starcom MediaVest Group Melds Performance Units
Media

Starcom MediaVest Group Melds Performance Units

18y Zachary Rodgers

Starcom MediaVest Group Melds Performance Units

SMG Search, Directory Marketing and Halogen units now all report to the same director. Read More...

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An Ad Network Option Tailored for Concert Promoters
Media

An Ad Network Option Tailored for Concert Promoters

18y Fred Aun

An Ad Network Option Tailored for Concert Promoter...

AdBrite and Live Nation roll out a branded service allowing Live Nation clients to place campaigns on the performance-based ad network. Read More...

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Execs and Accounts: NBCU, Avenue A/Razorfish, Beyond Interaction
Media

Execs and Accounts: NBCU, Avenue A/Razorfish, Beyond Interaction

18y Enid Burns

Execs and Accounts: NBCU, Avenue A/Razorfish, Beyo...

NBC Universal promotes two; Avenue A/Razorfish promotes Galligan in Austin; Beyond Interaction recruits a group account director. Read More...

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Average Search CPC Data by Category for April 2008
Media

Average Search CPC Data by Category for April 2008

18y rumo

Average Search CPC Data by Category for April 2008

Cost-per-click data by vertical category in search in the U.S. Read More...

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EyeWonder Wants You to Learn a New Language
Media

EyeWonder Wants You to Learn a New Language

18y Kate Kaye

EyeWonder Wants You to Learn a New Language

You may have seen an announcement from EyeWonder out on the wires earlier this week Read More...

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IAB: When Is Rich Media Really Rich?
Media

IAB: When Is Rich Media Really Rich?

18y Anna Maria Virzi

IAB: When Is Rich Media Really Rich?

The Interactive Advertising Bureau today released guidelines that would update the definition of rich media as well as revise guidelines for other ad ...

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Enliven to Merge with Offline Ad Management Player
Media

Enliven to Merge with Offline Ad Management Player

18y Zachary Rodgers

Enliven to Merge with Offline Ad Management Player

One of the more storied vendors in the digital marketing arena, Enliven, has agreed to merge with DG FastChannel, an ad production and creative asset ...

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Myanmar: Relief Fundraising Kicks In
Media

Myanmar: Relief Fundraising Kicks In

18y Anna Maria Virzi

Myanmar: Relief Fundraising Kicks In

A Google search for "Myanmar," devastated by a cyclone, shows that nonprofits are turning to paid search to help raise funds to assist victims Read Mo...

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FIM Falls Short in Q1, MySpace Unveils Data Portability Project
Media

FIM Falls Short in Q1, MySpace Unveils Data Portability Project

18y Douglas Quenqua

FIM Falls Short in Q1, MySpace Unveils Data Portab...

FIM fiscal year revenues to miss projections by 10 percent. Read More...

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Quantcast Makes Data More Applicable for Media Planning
Media

Quantcast Makes Data More Applicable for Media Planning

18y Kate Kaye

Quantcast Makes Data More Applicable for Media Pla...

A new, free service brings the audience measurement firm closer to its goal of being a must-have paid service for advertisers and agencies. Read More...

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Revamped 'I Love New York' Campaign Spends Big on Digital
Media

Revamped 'I Love New York' Campaign Spends Big on Digital

18y Zachary Rodgers

Revamped 'I Love New York' Campaign Spends Big on ...

New York City stole Milton Glaser's famous logo from the state-wide tourism campaign that popularized it. Now Albany's trying to steal it back. Read M...

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TBA Creates Branded Entertainment Unit
Media

TBA Creates Branded Entertainment Unit

18y Douglas Quenqua

TBA Creates Branded Entertainment Unit

TBA Global brings out TBA DEEP, a new division committed to branded entertainment. Read More...

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Disaster Planning for Online Ad Inventory
Media

Disaster Planning for Online Ad Inventory

18y Rebecca Lieb

Disaster Planning for Online Ad Inventory

Talk about forethought -- or in this case, is it afterthought? Nola.com , the online presence of New Orleans' Times-Picayune, has -- as the very first...

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Aegis Acquires Brazilian Agency Age
Media

Aegis Acquires Brazilian Agency Age

18y Jack Marshall

Aegis Acquires Brazilian Agency Age

Aegis Group has acquired Brazilian communications agency Age, which offers trade and sports marketing, online planning and buying, and offline creativ...

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Google Dominates Europe, but Eastern EU Sites Gain Share
Media

Google Dominates Europe, but Eastern EU Sites Gain Share

18y Jack Marshall

Google Dominates Europe, but Eastern EU Sites Gain...

Today, ComScore released its March data on European search engine market share Read More...

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Quote of the Day: Jeff Lanctot
Media

Quote of the Day: Jeff Lanctot

18y Zachary Rodgers

Quote of the Day: Jeff Lanctot

"The most effective agencies must live squarely at the intersection of marketing and technology Read More...

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Google Joins Venture for High-Speed Mobile Net Access
Media

Google Joins Venture for High-Speed Mobile Net Access

18y Anna Maria Virzi

Google Joins Venture for High-Speed Mobile Net Acc...

Google has signed onto a venture, led by Sprint, to develop and deliver high-speed wireless Internet access for mobile devices, according to a publish...

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Spot Runner Adds to War Chest, May Move Into Print
Media

Spot Runner Adds to War Chest, May Move Into Print

18y Zachary Rodgers

Spot Runner Adds to War Chest, May Move Into Print

Company will consider representing inventory in print and any other channels to support national and local ad clients' planning needs. Read More...

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ValueClick Quarter Strong, Despite Weak Spending in Some Segments
Media

ValueClick Quarter Strong, Despite Weak Spending in Some Segments

18y Fred Aun

ValueClick Quarter Strong, Despite Weak Spending i...

Finance, healthcare and pharma advertisers reduced spending, but telco and travel ad budgets increased. Read More...

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Execs & Accounts: Euro RSCG, Platform A, FreeWheel
Media

Execs & Accounts: Euro RSCG, Platform A, FreeWheel

18y Enid Burns

Execs & Accounts: Euro RSCG, Platform A, FreeWheel

Euro RSCG Discovery names Alex Bombeck as president, Platform A's Adtech to take over ad serving for Interactive Media, FreeWheel hires Brent Horowitz...

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All Primaries Are Local: Presidential Campaigns Buy Local Online
Media

All Primaries Are Local: Presidential Campaigns Buy Local Online

18y Kate Kaye

All Primaries Are Local: Presidential Campaigns Bu...

The primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack. Read More...

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