Jeff Brooks, who heads Euro RSCG's New York presence, is on a mission not only to un-silo digital from the agencies other operations, but to put digit...
View article-post written by Fred Aun. Tired of trying to be different? Marketing and branding experts the world over are spending endless hours trying to help th...
View articleNew version comes as a key deadline approaches for Federal Trade Commission's own broad principles. Read More...
View articleLongtime Yahoo exec Tim Cadogan has replaced James Bilefield as OpenX CEO, betting on the future of hosted online ad management services for smaller p...
View articleShopping and purchase data provides insight to a blind network of retailers, allows advertisers to better target ad buys. Read More...
View articleThe new service allows ad targeting and optimization providers to bid in real-time for the right to place AdBrite's inventory. Read More...
View articleThere's seemingly no end to the improbable machinations swirling around Microsoft's unsolicited bid for Yahoo Read More...
View articleAnd you thought PubAccess meant you were watching Nova or Jim Lehrer Read More...
View articleMarketing tech law blogger extraordinaire Eric Goldman has a thorough post on an 11th Circuit Court decision on the use of trademarks in metatags, as ...
View articleThe move is another attempt by Yahoo to project a range of alternatives to a merger with Microsoft. Microsoft claims a formal deal would be anti-compe...
View articleA free version of IndexTools for Yahoo's SMB advertisers would create fierce competition for Google Analytics. Read More...
View articleGoogle says overly broad definition of behavioral targeting could hurt its search ads business. Read More...
View articleIn two years, rich media and imbedded format display ads have doubled in spend, driving growth in the U.K. market. Read More...
View articleInternational ad network, pop-under video ad pioneer join forces. Read More...
View articleGoogle exec Daniel Stickel defects to WebTrends; Yahoo's Elizabeth Harz heads up global ad sales at Electronic Arts; Amobee partners with QuickPlay Me...
View articleDropped in on the Scripps Networks upfront this morning Read More...
View articleNot only has ESPN.com reportedly ditched selling through online ad networks, the site needs more video inventory to satisfy advertisers Read More...
View articleReport from European Commission's Article 29 Working Party says search engines should delete user data within six months of recording it. Read More...
View articlePubMatic's data from 3,000 publishers show small sites make more CPM than large ones. Read More...
View articleNielsen hopes to gain insight and measurement on engagement through its acquisition of IAG Research. Read More...
View articleDigital agency based in Europe picks up New York City agency in deal valued between $25 million to $45 million. Read More...
View articleThe month's top search terms in 10 categories. Read More...
View articleHillary Clinton's campaign site has a giant homepage image dedicated to fundraising for specific types of ads targeted to Pennsylvanians, including on...
View articleSpring preening moves into high gear in New York City with the arrival of warmer weather Read More...
View articleAn online search and display-ad campaign brought online and offline dividends to a retailer, comScore's chief executive Magid Abraham reports. In an a...
View articleYahoo's AMP shares a name with Collective Media's ad network system. The latter will power newspaper ad network quadrantOne. Read More...
View articleDouble Fusion broadens it reach to include virtual worlds and branded entertainment. Read More...
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