Despite continued growth in search spending, ROI on search campaigns in Q1 was down 43 percent since last year, according to the latest search trend r...
View articleAlan Rutherford will join in September to execute the Publicis agency's aggressive international growth plans. Read More...
View article"Sprite Yard" aims to reach teens and increase brand stickiness. Read More...
View articleThe IAB quarterly study continues to see growth across all aspects of interactive advertising. Read More...
View articleA Web Analytics Association report finds most analytics pros feel they and their companies still struggle to grasp the practice. Read More...
View articleIn an unsavory atmosphere of fear, uncertainty and doubt (F.U.D.), combined with click fraud alarmism over a core of domain leasing, a new company tha...
View articleIn addition to brokering television spots, Ebay is moving into ad brokering for radio Read More...
View articleBusiness and brand bloggers, are you fed up with RUN OF THE MILL transparency? Champing at the bit to surrender EVEN MORE CONTROL of your brand to you...
View articleR/GA has opened the in-house digital production studio it promised a year ago when it expanded into new facilities in New York Read More...
View articleUPDATE: Yahoo has signed 17 paper publishers, and plans on training thousands of newspaper reps this year on its HotJobs system. A full list of curren...
View articleAgency.com gets a Chicago president; MLG buys Got Frag?; WWE gets mobile. Read More...
View articleThe company will roll out the service to all U.S. advertisers during the next month. Read More...
View articleInternet display advertising expenditures grew in the first quarter, while the total ad spend dipped slightly. Read More...
View articleOnline Publishers Association research shows video ads on TV, magazine and newspaper sites drove more user actions than portals and UGC sites. Read Mo...
View articleMarchex is extending its relationship with Yahoo to convert search ad listings from its Enhance Interactive pay-per-click engine, into Yahoo Sponsored...
View articleTo promote the show's upcoming season, VH1 asked Web users to play dress-up with virtual dolls, then invited them to post the widgets to social networ...
View articleYahoo has realized the important nature of keeping large businesses that use its application program interface (API) system happy Read More...
View articleLess than three weeks after SVP and GM of Yahoo HotJobs Dan Finnegan announced he'd part ways with the firm, Yahoo has hired on former SVP for Cendant...
View articleMassive founders score massive funding for new video game company. Wide skepticism as the new company, Brash Entertainment, says its niche will be TV ...
View articleAd-supported Internet TV service Joost has hired Cisco vet and former Skype board member Mike Volpi as its new CEO. Read More...
View articleUPDATE: Cardmembers are asked to visit a site where they can suggest, discuss and vote on world betterment projects, one of which will receive up to $...
View articleDeal allows Salesforce to add Google's AdWords platform to its customer service management software. Read More...
View articleAsk.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com....
View articleThe auto listings site has teamed with Crisp Wireless to let people search all its auto classifieds and other content through mobile devices. Read Mor...
View articleIgnition will promote emerging recording artists across Microsoft platforms to bring users to Zune. Read More...
View articleSo, YouTube has added another full-fledged media partner to its roster Read More...
View articleGlam Media has let it be known they've inked a multi-year deal with Google Read More...
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