Tacoda hires Engage founder; GM Planworks nabs Dr. Michael Vinson from erinMedia. Read More...
View articleYuMe claims campaign is the first to track and continually optimize ads delivered with downloaded video. Read More...
View articleIf you're not an ad creative yourself, have you ever contemplated what went on during the brainstorming session for a particular ad campaign? I sure h...
View articleAdvertising.com will also make unsold inventory from the new venture available to advertisers using its broader network. Read More...
View articleMat Zucker is the first of what the Omnicom-owned firm hopes will be a string of high profile hires in the wake of senior departures going back a year...
View articleTim Vanderhook is no fan of rich media ads Read More
View articleThe Web is perfect for nostalgia-based marketing Read More...
View articleIt’s understood that magazines have a pass-along rate, growing circulation beyond subscriptions and newsstand Read More...
View articleToday at the Mobile Entertainment and Advertising Summit held by the GSM Association, an interactive element was distributed to attendees Read More...
View articleContent and consumer brand representatives express guarded optimism about in-world marketing. Read More...
View articleOgilvy promotes Mullen; Wookies get an AKQA postage makeover; Fighting Irish go mobile. Read More...
View articleSo, in today's ClickZ News coverage of how a possible DoubleClick sale could affect the industry, I wrote that Hellman & Friedman stands to "nearly do...
View articleAdBrite's developed a new image tag that lets publishers enhance their photos with a watermark logo, community features and ads Read More...
View articleAmazon recently sent out a message to its large list of affiliates inviting them to try out a new beta test of its Context Links system Read More...
View articleGary Ruskin, who as co-founder and executive director of Commercial Alert has waged a mini-campaign against P&G's Tremor unit and other online word of...
View articleThe distillery creates a post-roll spot specifically for The Onion's new satirical video play. Read More...
View articleEver wonder why political advertisers don't spend more online? Well, sure, they're all "reaching out to the netroots," and sending lots of fundraising...
View articleOn the other hand, marketers are rapidly hopping on the bandwagon of social media advertising, a report finds. Read More...
View articleAn acquisition by Microsoft, AOL or Google may be a possibility, but could put DoubleClick in hot water with its publisher clients, draining the compa...
View articleFor the first time, advertising will run on mobile devices with MTV, Comedy Central and Nickelodeon content. Read More...
View articleHispanics often watch Spanish language television while downloading English language content, according to the report. Read More...
View articleAvenue A / Razorfish promotes Kinsella; TheStreet.com creates a CRO position; Boys & Girls Clubs of America gets free work from McCann Worldgroup ...
View article[UPDATE] Yahoo opens its oneSearch network to mobile publishers, providing additional advertising and indexing of mobile sites. Read More...
View articleThe Email Sender and Provider Coalition survey shows a need for more tools for e-mail recipients to defend against spam and fraud. Read More...
View articleMobile service providers are creating offerings for different competency levels, making it easier to build a mobile presence or advertise on the chann...
View articleJust about every business for teens and the "kids in the know" has a MySpace page these days, so I wasn't really surprised to see that Waltman Pharmac...
View articleYahoo Mail will begin offering unlimited e-mail storage in May Read More...
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