Luxury department store Selfridges has selected digital marketing agency STEAK to oversee its paid search and PLA activity. Read More...
View articleTo mark its 40th birthday, Pizza Hut has united its data sets to provide a more personalised online content experience for customers. Working alongsid...
View articleThe Samsung Galaxy S4 can detect when you are looking at it. As a result, Swisscom decided to set up a staring contest at Zurich rail station. Check o...
View articleA new study from the IAB Social Media Council, conducted by Marketing Sciences, has found that social media interactions between brand and consumer ca...
View articleInternet giant Yahoo! has announced on its blog the acquisition of Qwiki, a company which uses different types of media to tell a story, for a reporte...
View articleQuickly understanding the need to jump on board emerging social media trends to grab the attention of savvy consumers, Brands are finally realising th...
View articleLatest figures released by The Association of Professional Staffing Companies (APSCo) have revealed huge gaps in the marketing and media recruitment s...
View articleA recent report by marketing production services firm Charterhouse has revealed that the increasing importance of social media and brand awareness on ...
View articleGoogle Reader was finally put to rest yesterday as its service, first launched in 2005, joins the heap of other abandoned Google products, including G...
View articleA new survey by Netbiscuits has revealed a number of interesting factors about mobile users, including the fact that a quarter of consumers now browse...
View articleFacebook has announced it will be changing its policy regarding which ads appear next to what online content. Read More...
View articleAdobe has further added to its digital capabilities by announcing it will be purchasing Neolane, a company that specialises in cross-channel campaign ...
View articleNew research by Econsultancy has revealed that a significant number of consumers prefer to purchase items on desktops rather than mobile devices. Read...
View articleA new report looking into how SMBs in the US utilise digital media has revealed that 77% are utilising social media as part of their digital platform....
View articleCompanies such as Google, Mastercard and ABC Family have demonstrated the benefits of shaping digital marketing schemes according to real-time events....
View articleIn a recent 'quiet announcement', the Chief Editor of the Oxford English Dictionary, John Simpson, has legitimised the noun and verb tweet by adding i...
View articleFacebook’s new App Center should make branded mobile apps more discoverable and therefore more lucrative to build, according to industry players...
View articleDynamic site retargeting, though young, has already achieved the status of low hanging fruit for online direct marketers. The practice lets ad buyers ...
View articleThe mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities. Read More...
View articleAt a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers. Read Mo...
View articleFrom a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself. Read More...
View articleUnlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issu...
View articleSeventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon. Read More...
View articleMany are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI. Read More...
View articleCEO Carol Bartz attributes display growth to better segmentation and ad targeting. Read More...
View articleThe soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss th...
View articleA spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing. Read More...
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