IGA Releases New In-Game Ad Platform
Media

IGA Releases New In-Game Ad Platform

19y Enid Burns

IGA Releases New In-Game Ad Platform

The in-game ad network will release version 2.0 of its Radial product, which includes dynamically served 3D ad objects a new Web-based ad-booking inte...

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Search Engine Rankings in the U.S. for December, 2006
Media

Search Engine Rankings in the U.S. for December, 2006

19y Enid Burns

Search Engine Rankings in the U.S. for December, 2...

Google sites serves nearly half of all U.S. searches. Read More...

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MSN Crashing the Golden Globe Red Carpet
Media

MSN Crashing the Golden Globe Red Carpet

19y Matthew G. Nelson

MSN Crashing the Golden Globe Red Carpet

Microsoft's MSN is getting into the daily original content game with a new online series set to premier today Read More...

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Confirmation on Gatineau
Media

Confirmation on Gatineau

19y Enid Burns

Confirmation on Gatineau

News about Microsoft's free Web analytics product was frequently mentioned last week Read More...

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News Wire Services Pushing Web 2.0, SEO
Media

News Wire Services Pushing Web 2.0, SEO

19y Rebecca Lieb

News Wire Services Pushing Web 2.0, SEO

Last time I was in a marketing gig, I recall screaming at our rep from one of the major wire services when they started charging us a per-item clippin...

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Pub and Interpub Have Wal-Work Cut Out For 'Em
Media

Pub and Interpub Have Wal-Work Cut Out For 'Em

19y Kate Kaye

Pub and Interpub Have Wal-Work Cut Out For 'Em

2006 was a rough year for everybody's favorite hometown megastore, Wal-Mart Read More...

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AKQA Poaches Agency.com Exec for Media Services Push
Media

AKQA Poaches Agency.com Exec for Media Services Push

19y Zachary Rodgers

AKQA Poaches Agency.com Exec for Media Services Pu...

Scott Symonds joins as executive media director, after being wooed for eight months. Read More...

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Mobile Gaming Ad Network Expands
Media

Mobile Gaming Ad Network Expands

19y Matthew G. Nelson

Mobile Gaming Ad Network Expands

Greystripe adds youth-oriented mobile community myGamma.com to its network. Read More...

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Execs & Accounts for January 12, 2007
Media

Execs & Accounts for January 12, 2007

19y Enid Burns

Execs & Accounts for January 12, 2007

Epsilon hires two VPs; Think Partnership promotes one and lays off others; Mike Grehan forms new search firm. Read More...

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Advertising Placements by Industry and Top Sponsored Links, December 2006
Media

Advertising Placements by Industry and Top Sponsored Links, December 2006

19y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, December 2006 Read More...

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Voting on the Next Big Book
Media

Voting on the Next Big Book

19y Matthew G. Nelson

Voting on the Next Big Book

If you ever wrote a novel that is currently sitting unpublished on a shelf somewhere, it may be time to pull it out and dust it off Read More...

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Cruisin'
Media

Cruisin'

19y Matthew G. Nelson

Cruisin'

If metasearches have forever changed the way we search for airline flights, then why not for ocean cruises too? That appears to be the strategy for tr...

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Looks Like Scripps Could Use Help Online, Too
Media

Looks Like Scripps Could Use Help Online, Too

19y Kate Kaye

Looks Like Scripps Could Use Help Online, Too

More newspaper industry rumors: Bloomberg reported this morning that E.W Read More...

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WSJ Tests RSS Ads to Atrocious Effect
Media

WSJ Tests RSS Ads to Atrocious Effect

19y Zachary Rodgers

WSJ Tests RSS Ads to Atrocious Effect

The Journal appears to have begun inserting graphical ads into its RSS feeds, and do they ever suck Read More...

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Gannett/McClatchy/Tribune: Everything Old Is New Again
Media

Gannett/McClatchy/Tribune: Everything Old Is New Again

19y Rebecca Lieb

Gannett/McClatchy/Tribune: Everything Old Is New A...

Anyone out there been in this business long enough to remember New Century Network? Born in 1997 1995, the company was a coalition of nine media monol...

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Navy Campaign Takes Bluetooth Plunge
Media

Navy Campaign Takes Bluetooth Plunge

19y Kate Kaye

Navy Campaign Takes Bluetooth Plunge

To drive reserve enlistment, a current campaign placed on U.S. Naval bases employs Bluetooth technology and mobile video. Read More...

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Direct Marketers to Further Adopt Online Channel in 2007
Media

Direct Marketers to Further Adopt Online Channel in 2007

19y Enid Burns

Direct Marketers to Further Adopt Online Channel i...

Direct marketers plan to spend more on e-mail and online channels. Companies strong in analytics will boost budgets the most. Read More...

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Meredith Acquires Two Interactive Agencies
Media

Meredith Acquires Two Interactive Agencies

19y Zachary Rodgers

Meredith Acquires Two Interactive Agencies

Genex and New Media Strategies bring very different marketing functions to the magazine publisher. Read More...

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More Context on Gannett/McClatchy/Tribune Network
Media

More Context on Gannett/McClatchy/Tribune Network

19y Kate Kaye

More Context on Gannett/McClatchy/Tribune Network

A front page Wall Street Journal story has had folks abuzz about a new ad network formed by Gannett, McClatchy and Tribune Read More...

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CBS CEO Moonves Says Interactive Media is Now
Media

CBS CEO Moonves Says Interactive Media is Now

19y Matthew G. Nelson

CBS CEO Moonves Says Interactive Media is Now

Leslie Moonves, president and chief executive officer of CBS, made a what could be considered a profound comment at his Consumer Electronics Show (CES...

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Oodle Goes Local
Media

Oodle Goes Local

19y Kate Kaye

Oodle Goes Local

Oodle is continuing to branch out its classifieds aggregation services, this time fueling Local.com's classifieds Read More...

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Time to Change Your E-Mail Templates?
Media

Time to Change Your E-Mail Templates?

19y Rebecca Lieb

Time to Change Your E-Mail Templates?

ESP EmailLabs says it's time for B2C marketers to through out their old templates and replace them with longer, narrower versions. The betas of both Y...

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New Web Films Tout GE's Eco-Friendly Inventions
Media

New Web Films Tout GE's Eco-Friendly Inventions

19y Zachary Rodgers

New Web Films Tout GE's Eco-Friendly Inventions

The product and marketing initiative now has 45 eco-friendly products out; a new campaign will promote them. Read More...

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Agent Generated Media Could Socialize Real Estate Marketing
Media

Agent Generated Media Could Socialize Real Estate Marketing

19y Kate Kaye

Agent Generated Media Could Socialize Real Estate ...

Real estate communities, agent reviews and a new listing syndication service could shake up real estate advertising even more than Craigslist. Read Mo...

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Execs & Accounts for January 10, 2007
Media

Execs & Accounts for January 10, 2007

19y Enid Burns

Execs & Accounts for January 10, 2007

Dell opens its site to consumer reviews; Agency.com hires two; Burst promotes three; Coupons, Inc. hires former Yahoo exec. Read More...

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Massive CEO and New Media Prez Move On
Media

Massive CEO and New Media Prez Move On

19y Matthew G. Nelson

Massive CEO and New Media Prez Move On

Company founders leave in-game advertising company, reins go to Microsoft veteran. Read More...

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Gallo Uncorks Rebranding Effort with Online Newspaper Buy
Media

Gallo Uncorks Rebranding Effort with Online Newspaper Buy

19y Kate Kaye

Gallo Uncorks Rebranding Effort with Online Newspa...

The wine-maker spread the news about its brand through a whirlwind pre-holiday local online newspaper campaign, complemented by print. Read More...

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