A Video Ad Network with a Soft Sell
Media

A Video Ad Network with a Soft Sell

20y Zachary Rodgers

A Video Ad Network with a Soft Sell

VideoEgg's new ad network launches with user-generated video and several social media site partners, including Dogster and Bebo. Read More...

View article
Forbes.com Picks Podbridge's Tools
Media

Forbes.com Picks Podbridge's Tools

20y Zachary Rodgers

Forbes.com Picks Podbridge's Tools

Advertisers looking for an opportunity to sponsor a podcast, but who also want the backing of a big brand can look no farther than Forbes.com Read Mor...

View article
No such thing as long-term media planning?
Media

No such thing as long-term media planning?

20y Matthew G. Nelson

No such thing as long-term media planning?

Rishad Tobaccowala, CEO of Denuo, said this morning there's no such thing as long-term media planning anymore Read More...

View article
Rev Sci Scores Gannett -- Tacoda Says It's not a Loss
Media

Rev Sci Scores Gannett -- Tacoda Says It's not a Loss

20y Kate Kaye

Rev Sci Scores Gannett -- Tacoda Says It's not a L...

Today Revenue Science announced it will enable behavioral ad targeting across all of Gannett’s paper and local TV station sites, including USAToday.co...

View article
McMedia
Media

McMedia

20y Rebecca Lieb

McMedia

Mickey D's has teamed with Akoo to launch the francise's first m-Venue platform in a mall outside Chicago Read More...

View article
Monday Morning: The IAB & Naughty Lingerie
Media

Monday Morning: The IAB & Naughty Lingerie

20y Rebecca Lieb

Monday Morning: The IAB & Naughty Lingerie

Maybe it's just an early Monday morning thing, but sitting at the IAB's MIXX event, I can't help but think that the logo and overall visual identity :...

View article
IAB/PwC: Web Ad Spend Grew 37 Percent in First Half '06
Media

IAB/PwC: Web Ad Spend Grew 37 Percent in First Half '06

20y Enid Burns

IAB/PwC: Web Ad Spend Grew 37 Percent in First Hal...

The Interactive Advertising Bureau and PricewaterhouseCoopers say marketers are still growing their digital spend like gangbusters. Read More...

View article
Microsoft Unveils Digital Advertising Solutions
Media

Microsoft Unveils Digital Advertising Solutions

20y Kevin Newcomb

Microsoft Unveils Digital Advertising Solutions

New ad strategy aims to bring together multiple ad products in a unified offering. Read More...

View article
Big Advertisers Chase Small Video Bloggers
Media

Big Advertisers Chase Small Video Bloggers

20y Ryan Naraine

Big Advertisers Chase Small Video Bloggers

Amanda Congdon and Ze Frank score separate sponsorship deals with Ford Motor Company and GoDaddy.com, respectively. Read More...

View article
Organic Search Conversions Nearly Match Paid Search
Media

Organic Search Conversions Nearly Match Paid Search

20y Kevin Newcomb

Organic Search Conversions Nearly Match Paid Searc...

A study of e-commerce sites during the first eight months of 2006 shows paid search has only a slight edge over organic when it comes to conversions. ...

View article
MeeVee Upgrades
Media

MeeVee Upgrades

20y Enid Burns

MeeVee Upgrades

The TV listing site. Read More

View article
Execs & Accounts for September 25, 2006
Media

Execs & Accounts for September 25, 2006

20y rumo

Execs & Accounts for September 25, 2006

Hill Holiday Wins AOL; Revenue Science Scores Gannett Read More...

View article
Election '06: Political Advertisers Oughtta Be Committed
Media

Election '06: Political Advertisers Oughtta Be Committed

20y Kate Kaye

Election '06: Political Advertisers Oughtta Be Com...

"When committing to rich media, commit fully," instructed a collective of like-minded promoters of online political ads, trade association E-Voter Ins...

View article
You Know You're Working Too Hard...
Media

You Know You're Working Too Hard...

20y Rebecca Lieb

You Know You're Working Too Hard...

...when you can't even walk by a sushi bar without thinking about search. Read More...

View article
Hollywood's Web Spend Lags Behind Adoption
Media

Hollywood's Web Spend Lags Behind Adoption

20y Robert Calem

Hollywood's Web Spend Lags Behind Adoption

Google funds a study that discovers in the film going populace a great reliance on the Web. Read More...

View article
Execs & Accounts for September 22, 2006
Media

Execs & Accounts for September 22, 2006

20y Kate Kaye

Execs & Accounts for September 22, 2006

Microsoft's Picard promoted; ATTIK hires seven. Read More...

View article
AOL to Reorganize
Media

AOL to Reorganize

20y Kevin Newcomb

AOL to Reorganize

Product groups to become "nimbler," while new focus is placed on mobile, international and customer relations. Read More...

View article
Jumpstart Launches Behavioral Network
Media

Jumpstart Launches Behavioral Network

20y Ryan Naraine

Jumpstart Launches Behavioral Network

A new network bills itself as the largest aggregation of in-market car buyers. Are Detroit's pockets deep enough to support it? Read More...

View article
Forbes.com Unveils High-end Travel Site
Media

Forbes.com Unveils High-end Travel Site

20y Kate Kaye

Forbes.com Unveils High-end Travel Site

American Airlines, SkyAuction.com and Coldwell Banker are the first advertisers on the luxury travel guide site. Read More...

View article
Wikipedia Ads on AdSense? "Not Ours," they say.
Media

Wikipedia Ads on AdSense? "Not Ours," they say.

20y Zachary Rodgers

Wikipedia Ads on AdSense? "Not Ours," they say.

Uber-blogger and Edelman PR honcho Steve Rubel spotted some peculiar ads when he did a search for " crowdsourcing " on Google Read More...

View article
Chomsky's Chavez Endorsement - With A Bullet
Media

Chomsky's Chavez Endorsement - With A Bullet

20y Rebecca Lieb

Chomsky's Chavez Endorsement - With A Bullet

Venezuelan President Hugo Chavez's vitriolic attack on George W Read More...

View article
Unlikely to be Banned In Boston
Media

Unlikely to be Banned In Boston

20y Rebecca Lieb

Unlikely to be Banned In Boston

Boston's Cardinal Sean P Read More

View article
Yahoo Adds Premium Video Content From Current TV
Media

Yahoo Adds Premium Video Content From Current TV

20y Kevin Newcomb

Yahoo Adds Premium Video Content From Current TV

Both user-generated and professionally produced content will be featured on four ad-supported video channels. Read More...

View article
Blog Ad Networks Expand, Take a Breather
Media

Blog Ad Networks Expand, Take a Breather

20y Zachary Rodgers

Blog Ad Networks Expand, Take a Breather

FM Publishing adds a slew of sites and scales back its blogger recruiting efforts. It's not alone. Read More...

View article
TiVo and IRI Take Research Pact Nationwide
Media

TiVo and IRI Take Research Pact Nationwide

20y Kate Kaye

TiVo and IRI Take Research Pact Nationwide

Tivo and IRI open up their combined research, which tracks effects of DVR viewing on store purchases, to all advertisers, and introduce it on a nation...

View article
Cingular Sponsors YouTube Underground Talent Hunt
Media

Cingular Sponsors YouTube Underground Talent Hunt

20y Ryan Naraine

Cingular Sponsors YouTube Underground Talent Hunt

the winning musical act will get a video featured on mobile phones via Cingular Video, an appearance on ABC’s "Good Morning America". Read More...

View article
CGM's Milky Way
Media

CGM's Milky Way

20y Rebecca Lieb

CGM's Milky Way

Web 2.0 on steroids? Maybe Read More

View article
1 231 232 233 234 235 684