Voodoo Ad-onomics?
Media

Voodoo Ad-onomics?

20y Kate Kaye

Voodoo Ad-onomics?

I'm perusing the press releases this morning, and just couldn't help sharing this with fellow ClickZ-ers Read More...

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The Yahoo Guessing Game
Media

The Yahoo Guessing Game

20y Zachary Rodgers

The Yahoo Guessing Game

Investors, snalysts and advertising types alike are playing the guessing game this morning about what's behind (and what's ahead of) Yahoo's announcem...

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Omnicom Marshals Eight Units for New Integrated Agency
Media

Omnicom Marshals Eight Units for New Integrated Agency

20y Kevin Newcomb

Omnicom Marshals Eight Units for New Integrated Ag...

Star Marketing, which combines the services of eight Omnicom agencies, aims to bring an integrated approach to clients. Read More...

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Execs & Accounts for September 20, 2006
Media

Execs & Accounts for September 20, 2006

20y Zachary Rodgers

Execs & Accounts for September 20, 2006

IAC hires Richard Stalzer to lead IAC ad solutions; Eric Thornton, interactive marketing vet, dies; Revenue Science hires ValueClick's Hirsch. Read Mo...

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Yahoo Sees Weakness in Financial, Auto Ads
Media

Yahoo Sees Weakness in Financial, Auto Ads

20y Zachary Rodgers

Yahoo Sees Weakness in Financial, Auto Ads

CEO Terry Semel tells investors slower growth in the two sectors will hit the company's bottom line. Read More...

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Microsoft Offers Paid Display Ad Upgrade to Free Classifieds
Media

Microsoft Offers Paid Display Ad Upgrade to Free Classifieds

20y Kate Kaye

Microsoft Offers Paid Display Ad Upgrade to Free C...

Through a relationship with AdMission, Microsoft will let automotive and real estate advertisers pay to promote their listings through display ads. Re...

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Talking Yahoo On CNBC
Media

Talking Yahoo On CNBC

20y Rebecca Lieb

Talking Yahoo On CNBC

I'll be talking about Yahoo's bad day , and whether it's an ill portent for online advertising overall on CNBC's "Power Lunch." The segment airs live ...

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Indie Filmmakers More Traditional Than You Thought
Media

Indie Filmmakers More Traditional Than You Thought

20y Kate Kaye

Indie Filmmakers More Traditional Than You Thought

Here in Soho, there's always some hip indie film being shot outside ClickZ's office building, or some it-girl of tomorrow traipsing by Read More...

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Rockstar Teases Bully in Back to School Site
Media

Rockstar Teases Bully in Back to School Site

20y Enid Burns

Rockstar Teases Bully in Back to School Site

While Rockstar Games' "Bully" won't be out until mid-October, the controversial publisher of the "Grand Theft Auto" series went so far as to create a ...

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Not Podcasts, But PhoneCasts
Media

Not Podcasts, But PhoneCasts

20y Rebecca Lieb

Not Podcasts, But PhoneCasts

SayNow is a startup with an interesting proposition for mobile Read More...

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Estée Lauder Launches a Web Campaign
Media

Estée Lauder Launches a Web Campaign

20y Zachary Rodgers

Estée Lauder Launches a Web Campaign

The Journal takes a look (sub Read More

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CBS Launches Ads on 'Free 411' Service
Media

CBS Launches Ads on 'Free 411' Service

20y Zachary Rodgers

CBS Launches Ads on 'Free 411' Service

CBS launched a campaign with ad-supported directory assistance provider 1-800-FREE411 Read More...

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Search Share in China: Google Slides
Media

Search Share in China: Google Slides

20y Zachary Rodgers

Search Share in China: Google Slides

Baidu rises in China, while Google struggles for market share in the country Read More...

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Nick's Social Net for Parents
Media

Nick's Social Net for Parents

20y Zachary Rodgers

Nick's Social Net for Parents

Yesterday, Nickelodeon formally launched its social networking service for parents Read More...

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The Verified Sender Breakdown
Media

The Verified Sender Breakdown

20y Rebecca Lieb

The Verified Sender Breakdown

Im trying to send an e-mail the head of corporate communications at one of the top-4 ISPs this morning -- to no avail. I know he has my contact info, ...

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MSN Joins the Video Sharing Fray
Media

MSN Joins the Video Sharing Fray

20y Enid Burns

MSN Joins the Video Sharing Fray

Microsoft enters the video sharing arena with Soapbox, which plans to integrate throughout MSN properties. Read More...

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Habeas Adds E-mail Monitoring Service
Media

Habeas Adds E-mail Monitoring Service

20y Kevin Newcomb

Habeas Adds E-mail Monitoring Service

A new service brings deliverability, reputation and accreditation issues front and center, along with recommended steps to their resolution. Read More...

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YouTube Deal with Warner Pays Pros, not Little People
Media

YouTube Deal with Warner Pays Pros, not Little People

20y Kate Kaye

YouTube Deal with Warner Pays Pros, not Little Peo...

Users will now be able to watch and mash up Warner Music Group video content on YouTube, but ad dollars will go to Warner, not users. Read More...

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Eyeblaster Expands Into Search Marketing
Media

Eyeblaster Expands Into Search Marketing

20y Kevin Newcomb

Eyeblaster Expands Into Search Marketing

The rich media technology provider is adding bid management tools from The Technology Works to its growing platform. Read More...

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Korean Youths, Internet Addicts
Media

Korean Youths, Internet Addicts

20y Enid Burns

Korean Youths, Internet Addicts

AsiaMedia is reporting a trial by the Information and Communication Ministry in South Korea to get students to take one day a week off from using the ...

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Glam.com's Rising Fortunes
Media

Glam.com's Rising Fortunes

20y Zachary Rodgers

Glam.com's Rising Fortunes

Fashion e-commerce and blogging network Glam.com has entered comScore's top ten ranked women's sites and surpassed many long-term incumbents in the fa...

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Yahoo Launches Big Ad Campaign, Debuts TV Spots Online
Media

Yahoo Launches Big Ad Campaign, Debuts TV Spots Online

20y Kevin Newcomb

Yahoo Launches Big Ad Campaign, Debuts TV Spots On...

Broadcast spots set to launch Thursday are now posted to Yahoo Video. Read More...

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A Google Trial Ties Ad Position to User Behavior
Media

A Google Trial Ties Ad Position to User Behavior

20y Kate Kaye

A Google Trial Ties Ad Position to User Behavior

Search insiders are right: Google is experimenting with altering premium sponsored links based on individual behavior, which could qualify leads and i...

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Execs & Accounts for September 18, 2006
Media

Execs & Accounts for September 18, 2006

20y rumo

Execs & Accounts for September 18, 2006

R/GA promotes Nick Law to North American CCO; Tremor Networks hires Randy Kilgore. Read More...

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'High Five!': MySpace Screenings Promote Borat Flick
Media

'High Five!': MySpace Screenings Promote Borat Flick

20y Ryan Naraine

'High Five!': MySpace Screenings Promote Borat Fli...

Simultaneous screenings in six countries kick off a new Read More...

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Architect of AOL's Ad Revival Steps Down, Reorg Planned
Media

Architect of AOL's Ad Revival Steps Down, Reorg Planned

20y Zachary Rodgers

Architect of AOL's Ad Revival Steps Down, Reorg Pl...

Ted Leonsis moves on as the company prepares structural changes related to the end of broadband subscription fees. Read More...

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Web Analytics Can Track Offline Campaigns, Too
Media

Web Analytics Can Track Offline Campaigns, Too

20y Kevin Newcomb

Web Analytics Can Track Offline Campaigns, Too

BuiltNY, a small New York retailer of trendy tote bags, turned to Google Analytics to track the results of a print magazine campaign. Read More...

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