MTV Networks to Buy Atom
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MTV Networks to Buy Atom

20y Zachary Rodgers

MTV Networks to Buy Atom

A $200 million deal will bring four popular video and gaming sites under Viacom's roof. Read More...

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Google Calls Click Fraud Much Ado About Nothing
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Google Calls Click Fraud Much Ado About Nothing

20y Kate Kaye

Google Calls Click Fraud Much Ado About Nothing

The company's white paper singles out click fraud auditors AdWatcher, ClickFacts and Click Forensics as perpetuators of click fraud exaggeration. Read...

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The Face of User-Generated Content
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The Face of User-Generated Content

20y Enid Burns

The Face of User-Generated Content

Video creators are predominantly young and male. More surprisingly, they're also very tuned in to advertising. Read More...

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Yahoo Trots Out New Search Ad Platform
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Yahoo Trots Out New Search Ad Platform

20y Rebecca Lieb

Yahoo Trots Out New Search Ad Platform

Yahoo showed off its new search ad platform yesterday at SES, in the first public demo of 'Project Panama.' Read More...

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Contract with Actors Unions Would Ease Interactive Ad Editing Rules
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Contract with Actors Unions Would Ease Interactive Ad Editing Rules

20y Kate Kaye

Contract with Actors Unions Would Ease Interactive...

If approved, a tentative agreement between Actors Unions and the ad industry could help bring commercials contracts into the 21st century. Read More...

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Google Dance 2006 Photos
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Google Dance 2006 Photos

20y Rebecca Lieb

Google Dance 2006 Photos

Every year I promise to take a lot of photos at the annual Google Dance, and every year I forget to bring anything beyond my cameraphone Read More...

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Execs & Accounts for August 9, 2006
Media

Execs & Accounts for August 9, 2006

20y rumo

Execs & Accounts for August 9, 2006

Oodle hires Knight Ridder vet Lloyd; Atmosphere BBDO wins Starwood Hotels account; Efficient Frontier gets search duties for Fox Interactive Media. Re...

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Rapidly Morphing, AOL Races to Build an Ad Empire
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Rapidly Morphing, AOL Races to Build an Ad Empire

20y Kevin Newcomb

Rapidly Morphing, AOL Races to Build an Ad Empire

While AOL lays off in customer service, it bulks up in ad sales. Read More...

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Update: Google Audits Click Fraud Auditors
Media

Update: Google Audits Click Fraud Auditors

20y Rebecca Lieb

Update: Google Audits Click Fraud Auditors

Breaking : Here at Search Engine Strategies, Google just let it be known they're auditing the click fraud auditors -- and finding fault with their met...

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Can Subdomains Violate a Trademark?
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Can Subdomains Violate a Trademark?

20y Kate Kaye

Can Subdomains Violate a Trademark?

A lawsuit that had the potential to define how far trademark infringement can go when applied to subdomains has been settled out of court Read More...

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Kanoodle Makes Acquisition, Becomes Seevast
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Kanoodle Makes Acquisition, Becomes Seevast

20y Kevin Newcomb

Kanoodle Makes Acquisition, Becomes Seevast

The contextual advertising provider acquired Moniker.com, split its content and search ad businesses, and put all three units under a new parent compa...

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Google to Syndicate Search and Ads to MySpace
Media

Google to Syndicate Search and Ads to MySpace

20y Zachary Rodgers

Google to Syndicate Search and Ads to MySpace

Google will pay $900 million to provide search results and ads on numerous sites owned by Fox Interactive Media. Read More...

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Focus Features Teams with AOL to Promote Documentary
Media

Focus Features Teams with AOL to Promote Documentary

20y Julie Sullivan

Focus Features Teams with AOL to Promote Documenta...

An integration with AIM Pages uses blogs and video posts from returning Iraq war veterans to generate interest in a film about them. Read More...

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SEMPO, FIC Commence Click Fraud Study
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SEMPO, FIC Commence Click Fraud Study

20y Kevin Newcomb

SEMPO, FIC Commence Click Fraud Study

Advertisers have begun contributing data to a project to discover the extent of click fraud in PPC advertising. Read More...

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Notes on the ClickZ Track at SES
Media

Notes on the ClickZ Track at SES

20y Rebecca Lieb

Notes on the ClickZ Track at SES

It was a long, crowded, fruitful day at ClickZ's track on broader advertising and marketing issues on this, the first day of Search Engine Strategies ...

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Not Much Joementum for Web Advertising in Big Connecticut Primary
Media

Not Much Joementum for Web Advertising in Big Connecticut Primary

20y Kate Kaye

Not Much Joementum for Web Advertising in Big Conn...

Lefty political blog MyDD has an item listing a bunch of donors who have recently contributed to Senator Joe Lieberman's campaign to keep his seat Rea...

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Malware: Coming to a Banner Unit Near You
Media

Malware: Coming to a Banner Unit Near You

20y Zachary Rodgers

Malware: Coming to a Banner Unit Near You

Ad network daisy chains –- the selliing and reselling of ad placements -- are sometimes efficient and necessary, but they have their downsides, as eve...

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User Search Data: AOL Gives Away the Farm
Media

User Search Data: AOL Gives Away the Farm

20y Zachary Rodgers

User Search Data: AOL Gives Away the Farm

AOL this morning released search log data on more than half a million of its users Read More...

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MTV Hooks Up with Google to Push Video to Affiliates
Media

MTV Hooks Up with Google to Push Video to Affiliates

20y Kate Kaye

MTV Hooks Up with Google to Push Video to Affiliat...

Google will distribute ad-supported clips from MTV Networks shows to affiliates in the AdSense network starting later this month. Read More...

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Execs & Accounts for August 7, 2006
Media

Execs & Accounts for August 7, 2006

20y Zachary Rodgers

Execs & Accounts for August 7, 2006

AOL's Arthur Brodeur goes to Autobytel; IGA Worldwide hires THQ's Walsh as VP of media acquisition; PointRoll promotes Tafler . Read More...

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Starwood Launches New Hotel Brand in Second Life
Media

Starwood Launches New Hotel Brand in Second Life

20y Zhenya Gene Senyak

Starwood Launches New Hotel Brand in Second Life

Players in the massively multiplayer virtual world will get a taste of the new hotel chain over a year before it opens its doors. Read More...

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PR: Not Just for Journalists Anymore
Media

PR: Not Just for Journalists Anymore

20y Kevin Newcomb

PR: Not Just for Journalists Anymore

New tools for public relations professionals help get messages directly to consumers. Read More...

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MarketTools Offers Custom Social Networks for Research
Media

MarketTools Offers Custom Social Networks for Research

20y Kevin Newcomb

MarketTools Offers Custom Social Networks for Rese...

The Insight Networks platform will monitor existing social networks, as well as create custom sites to monitor and interact with. Read More...

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MasterCard Teams with Yahoo! Music on Summer Promo
Media

MasterCard Teams with Yahoo! Music on Summer Promo

20y Marty Orgel

MasterCard Teams with Yahoo! Music on Summer Promo

Customers using MasterCard to pay for the music service for one year will get a second year of service for free. Read More...

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Could a Broad Scale Network Rope In National Advertisers?
Media

Could a Broad Scale Network Rope In National Advertisers?

20y Kate Kaye

Could a Broad Scale Network Rope In National Adver...

Newspaper publishers must evolve to survive. An industry-wide online ad network just might help the industry last into the next era. Read More...

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Advertiser Coalition to Auctionize TV Officially Underway
Media

Advertiser Coalition to Auctionize TV Officially Underway

20y Zachary Rodgers

Advertiser Coalition to Auctionize TV Officially U...

The Bad News Bears of TV advertising have entered a new phase in their plans to auctionize TV inventory, courtesy of eBay Read More...

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DéjÀ Vu All Over Again?
Media

DéjÀ Vu All Over Again?

20y Zachary Rodgers

DéjÀ Vu All Over Again?

Search marketing luminary Andy Beal is on the move Read More

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