Note to Auto Marketers: Aim Higher in the Funnel
Media

Note to Auto Marketers: Aim Higher in the Funnel

20y Zachary Rodgers

Note to Auto Marketers: Aim Higher in the Funnel

J.D. Power polled 10,000 new car buyers on where they surfed before they visit auto-specific sites. Read More...

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TONY Bows Broadband Channel
Media

TONY Bows Broadband Channel

20y Enid Burns

TONY Bows Broadband Channel

Time Out New York (TONY) created an online broadband channel with production partner City On Demand to serve local video content to city residents and...

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Sandwich Maker Launches Trial Mobile Marketing Run
Media

Sandwich Maker Launches Trial Mobile Marketing Run

20y Kate Kaye

Sandwich Maker Launches Trial Mobile Marketing Run

Subway is testing out a mobile marketing effort enabled by MobileLime on Buffalo-area eaters. Read More...

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AOL Unveils Robust Video Portal
Media

AOL Unveils Robust Video Portal

20y Kate Kaye

AOL Unveils Robust Video Portal

The paid and ad-supported site is more about big media broadcast programming than small-time amateur uploads. Advertisers will include Procter & Gambl...

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Execs & Accounts for July 31, 2006
Media

Execs & Accounts for July 31, 2006

20y Zachary Rodgers

Execs & Accounts for July 31, 2006

Google hires Bonita Stewart as auto vertical director; IAB adds 27 members. Read More...

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Thinking Man's CGM Site Launches TV Spots
Media

Thinking Man's CGM Site Launches TV Spots

20y Kate Kaye

Thinking Man's CGM Site Launches TV Spots

The CGM/social networking site for the more cerebral crowd, Gather.com, is launching TV spots on cable TV channels and ads on CNN.com starting tomorro...

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About to Display Related Articles Listings
Media

About to Display Related Articles Listings

20y Kate Kaye

About to Display Related Articles Listings

About.com will now feature related articles links on guide pages through a relationship with contextual matching tech firm Sphere and blog search comp...

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Consumer Attitudes Toward Mobile Advertising Poll
Media

Consumer Attitudes Toward Mobile Advertising Poll

20y Rebecca Lieb

Consumer Attitudes Toward Mobile Advertising Poll

Harris has just launched a pretty exhaustive poll on consumer attitudes toward advertising on mobile platforms. The survey ask a fairly extensive rang...

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JWT Partners with Spot Runner
Media

JWT Partners with Spot Runner

20y Zachary Rodgers

JWT Partners with Spot Runner

Spot Runner, operator of a local TV ad platform that's administered via the Web, has partnered with JWT Read More...

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J&J to Organize Blogging Moms
Media

J&J to Organize Blogging Moms

20y Pamela Parker

J&J to Organize Blogging Moms

Rather than launch its own blog, Johnson's Baby will foster women's participation in the blogosphere. Read More...

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GoFish Launches Branded Dating Show
Media

GoFish Launches Branded Dating Show

20y Kate Kaye

GoFish Launches Branded Dating Show

A new online reality show, sponsored by JetSet energy drink, asks contestants to submit their own videos and promote them Web-wide. Read More...

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Social Networking For the Over-50 Crowd
Media

Social Networking For the Over-50 Crowd

20y Enid Burns

Social Networking For the Over-50 Crowd

The founder of Monster.com plans to serve the baby boomer generation living and health information, plus marketing messages. Read More...

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Coca-Cola Tries the CGM Side of Life
Media

Coca-Cola Tries the CGM Side of Life

20y Zachary Rodgers

Coca-Cola Tries the CGM Side of Life

The company also makes Coca-Cola.com its brand portal, and moves its corporate Web site elsewhere. Read More...

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Multi-Platform Syndication Models
Media

Multi-Platform Syndication Models

20y Enid Burns

Multi-Platform Syndication Models

Fox Entertainment's cult-followed TV series "Arrested Development" just got a multi-platform syndication deal Read More...

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This Blind Date Escape Call Was Brought to You By...
Media

This Blind Date Escape Call Was Brought to You By...

20y Enid Burns

This Blind Date Escape Call Was Brought to You By....

Two students from NYU's Tish Interactive Telecommunications Program created Popularity Dialer for a school project Read More...

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Toyota Touts Mobile Series With TV Ads
Media

Toyota Touts Mobile Series With TV Ads

20y Kevin Newcomb

Toyota Touts Mobile Series With TV Ads

'The Pool' is a humorous series of six short videos, sponsored by Toyota, targeting young, urban 'connecteds.' Read More...

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Podbridge Snares Patent for Ads in Time-Shifted Content
Media

Podbridge Snares Patent for Ads in Time-Shifted Content

20y Pamela Parker

Podbridge Snares Patent for Ads in Time-Shifted Co...

The podcasting measurement company aims to protect its technology for serving dynamic ads. Read More...

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Tokyo Venture Aims to be CGM Marketing Powerhouse
Media

Tokyo Venture Aims to be CGM Marketing Powerhouse

20y Zachary Rodgers

Tokyo Venture Aims to be CGM Marketing Powerhouse

Major ad agencies and online media firms will collaborate on a WOM venture with operations in Japan and the U.S. Read More...

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Execs & Accounts for July 28, 2006
Media

Execs & Accounts for July 28, 2006

20y Zachary Rodgers

Execs & Accounts for July 28, 2006

ViTrue and Denuo partner; MediaSpan hires several; IAC/InterActiveCorp hires MaryAnn Rivers as CEO of entertainment publications Read More...

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Shave...Geraldo?
Media

Shave...Geraldo?

20y Rebecca Lieb

Shave...Geraldo?

Broadcast is really getting obsessed with online video advertising, if all the shows I've been on lately discussing the phenomenon are any indication....

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It's official
Media

It's official

20y Pamela Parker

It's official

You know all that uproar over the $90 million settlement in Google's Arkansas click fraud case? Well, it's finished Read More...

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Microsoft Recaps adCenter at Analysts Day
Media

Microsoft Recaps adCenter at Analysts Day

20y Enid Burns

Microsoft Recaps adCenter at Analysts Day

Microsoft held an analyst day to brief key industry people of its operations and share strategy for the company going forward Read More...

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Podcasting Pervasive?
Media

Podcasting Pervasive?

20y Pamela Parker

Podcasting Pervasive?

Is it a sign that podcasting is going mainstream when, on the way to work, I pass a stand with paper flyers advertising a course in " Podcasting for W...

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Is Monster with Philly or Agin' Her?
Media

Is Monster with Philly or Agin' Her?

20y Kate Kaye

Is Monster with Philly or Agin' Her?

The classifieds biz continues to ebb and flow, and offline media firms are starting to align with online classifieds firms in an effort to save the ad...

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Social Networking Bill May not Have Much Impact on Marketers
Media

Social Networking Bill May not Have Much Impact on Marketers

20y Kate Kaye

Social Networking Bill May not Have Much Impact on...

Though some say the just-passed Deleting Online Predators Act won't deter marketers from using social networking sites, it could have an unintended ef...

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Starbucks in Hot Pursuit of Mobile Users
Media

Starbucks in Hot Pursuit of Mobile Users

20y Zachary Rodgers

Starbucks in Hot Pursuit of Mobile Users

A summer mobile promo uses camera phones and image recognition technology. Read More...

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Recent Deals Signal Classifieds Convergence
Media

Recent Deals Signal Classifieds Convergence

20y Kate Kaye

Recent Deals Signal Classifieds Convergence

This week's LiveDeal/AdStar and Monster.com/Philadelphia Media Holdings deals indicate that print and online classifieds competitors are becoming coll...

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