Nielsen Execs Defect to Launch In-Game Metrics Firm
Media

Nielsen Execs Defect to Launch In-Game Metrics Firm

20y Zachary Rodgers

Nielsen Execs Defect to Launch In-Game Metrics Fir...

A new company will assess ads in video games; IGA Worldwide is the first partner. Read More...

View article
Execs & Accounts for July 21, 2006
Media

Execs & Accounts for July 21, 2006

20y Zachary Rodgers

Execs & Accounts for July 21, 2006

Dunkin' Brands in review for digital marketing business; Tacoda promotes Viebranz to CEO; Neo@Ogilvy grabs Greg Smith from Carat Fusion. Read More...

View article
MSN Revenues Decline Slightly; Investments Continue
Media

MSN Revenues Decline Slightly; Investments Continue

20y Pamela Parker

MSN Revenues Decline Slightly; Investments Continu...

The company plans to put $500 million into online services, including ad-supported businesses, over the next fiscal year. Read More...

View article
Study: Display Ad Exposure Boosts Search Conversion
Media

Study: Display Ad Exposure Boosts Search Conversion

20y Kevin Newcomb

Study: Display Ad Exposure Boosts Search Conversio...

An Atlas Institute report finds exposure to display and search ads from the same advertiser led to a 22 percent lift in conversions over search ads al...

View article
Ad Targeting on TV -- What a Concept!
Media

Ad Targeting on TV -- What a Concept!

20y Kate Kaye

Ad Targeting on TV -- What a Concept!

A new deal between TV ad targeting tech company Visible World and Cablevision will enable advertisers, reportedly including Chase Card Services, to te...

View article
Yahoo Scores Mobile Distribution on Motorola Handsets
Media

Yahoo Scores Mobile Distribution on Motorola Handsets

20y Zachary Rodgers

Yahoo Scores Mobile Distribution on Motorola Hands...

Six months after it offered Google a dedicated icon on some new handsets, Motorola is giving Yahoo a little mobile distribution boost of its own Read ...

View article
Fark Founder Doesn't Get Advertisers
Media

Fark Founder Doesn't Get Advertisers

20y Kate Kaye

Fark Founder Doesn't Get Advertisers

Guys who like their news spiked with the occasional fart joke, jedi reference and wet t-shirt shot love Fark Read More...

View article
Google Reports Strong Quarter
Media

Google Reports Strong Quarter

20y Kevin Newcomb

Google Reports Strong Quarter

CEO Eric Schmidt attributes success to new products, new partnerships, and international expansion. Read More...

View article
Spyware Watchdog Singles out Vonage Ads
Media

Spyware Watchdog Singles out Vonage Ads

20y Kate Kaye

Spyware Watchdog Singles out Vonage Ads

The latest report from independent researcher Ben Edelman presents several instances of Vonage ads being served through alleged spyware. Vonage denies...

View article
Fox Film Studio Climbs on Social Media Gravy Train
Media

Fox Film Studio Climbs on Social Media Gravy Train

20y Zachary Rodgers

Fox Film Studio Climbs on Social Media Gravy Train

But is the gravy thick enough to go around? Fox Atomic, with a new broadband play and graphic novel series, aims to find out. Read More...

View article
Study Examines Food Marketing Online
Media

Study Examines Food Marketing Online

20y Kevin Newcomb

Study Examines Food Marketing Online

The Kaiser Family Foundation looked at ways top kids' food brands are marketing online. Read More...

View article
Verizon Hopes to Get Viral Rhythm Going with Beatbox Effort
Media

Verizon Hopes to Get Viral Rhythm Going with Beatbox Effort

20y Kate Kaye

Verizon Hopes to Get Viral Rhythm Going with Beatb...

The telecom is hoping a beatbox mixing tool helps re-establish it as a broadband entertainment firm. Read More...

View article
The end of the Gawker/Yahoo Experiment
Media

The end of the Gawker/Yahoo Experiment

20y Pamela Parker

The end of the Gawker/Yahoo Experiment

Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing Read More...

View article
Wal-Mart Emulates the Social Networking Scene
Media

Wal-Mart Emulates the Social Networking Scene

20y Enid Burns

Wal-Mart Emulates the Social Networking Scene

Nothing says mid-summer like the appearance of back-to-school campaigns Read More...

View article
Ultramercial Touts Viewing Stats
Media

Ultramercial Touts Viewing Stats

20y Kate Kaye

Ultramercial Touts Viewing Stats

Ultramercial just unveiled its stats for Q2 2006, based on campaigns that ran between April 1 and June 30: Average viewing time was 49.0 seconds Avera...

View article
Bloggers More Likely to Create Content Elsewhere
Media

Bloggers More Likely to Create Content Elsewhere

20y Enid Burns

Bloggers More Likely to Create Content Elsewhere

Bloggers are more inclined to share content on the Web outside of their blogs than their non-blogging counterparts. Read More...

View article
Digitas Meets Numbers, But Lowers Outlook
Media

Digitas Meets Numbers, But Lowers Outlook

20y Kevin Newcomb

Digitas Meets Numbers, But Lowers Outlook

Troubles at two big clients and the loss of three others will curb growth that the company had expected to see this year. Read More...

View article
Wendy's-Sponsored Collaborative Song Released Online
Media

Wendy's-Sponsored Collaborative Song Released Online

20y Enid Burns

Wendy's-Sponsored Collaborative Song Released Onli...

A song produced through consumer-generated media collaboration will be released for radio play and for free on sites like iTunes. Read More...

View article
Execs & Accounts for July 19, 2006
Media

Execs & Accounts for July 19, 2006

20y Zachary Rodgers

Execs & Accounts for July 19, 2006

Cantarella to run Time.com; Hearst-Argyle taps Eric Koepele to lead digital media sales; MMA adds scads of members. Read More...

View article
Motricity Pockets Wireless Marketing Outfit
Media

Motricity Pockets Wireless Marketing Outfit

20y Kate Kaye

Motricity Pockets Wireless Marketing Outfit

The acquisition of GoldPocket Wireless expands Motricity's customer base and off-deck content capabilities. Read More...

View article
Yahoo to Delay Ad Platform Upgrade
Media

Yahoo to Delay Ad Platform Upgrade

20y Pamela Parker

Yahoo to Delay Ad Platform Upgrade

The company announced the delay as it reported second quarter earnings of $164 million. Read More...

View article
ClickZ Server Change
Media

ClickZ Server Change

20y Rebecca Lieb

ClickZ Server Change

About a year ago, Incisive Media acquired The ClickZ Network from Jupitermedia Read More...

View article
The Lines Blur Further with HomeDepot.com Plan
Media

The Lines Blur Further with HomeDepot.com Plan

20y Pamela Parker

The Lines Blur Further with HomeDepot.com Plan

Rebecca Lieb has commented in the past on how e-commerce sites are becoming agencies Read More...

View article
Wal-Mart Organics Campaign Has Digital Legs
Media

Wal-Mart Organics Campaign Has Digital Legs

20y Zachary Rodgers

Wal-Mart Organics Campaign Has Digital Legs

Wal-Mart's begun the marketing push for its expansion into organic foods, and the campaign includes online components courtesy of Avenue A/Razorfish R...

View article
DJO Promotes Quinn Again, Plus Four Others
Media

DJO Promotes Quinn Again, Plus Four Others

20y Zachary Rodgers

DJO Promotes Quinn Again, Plus Four Others

Dow Jones Online came out with some key sales promotions yesterday Read More...

View article
Online Leads Growth at NY Times
Media

Online Leads Growth at NY Times

20y Kevin Newcomb

Online Leads Growth at NY Times

A 35 percent growth in online revenue was led by strong online advertising gains. Read More...

View article
Scion Offers Virtual Car Loans at Whyville
Media

Scion Offers Virtual Car Loans at Whyville

20y Kevin Newcomb

Scion Offers Virtual Car Loans at Whyville

Tween users can now drive a virtual Scion while learning about loans and credit. Read More...

View article
1 244 245 246 247 248 684