Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

6y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

6y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

6y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

6y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers
Digital Marketing

Ladingo’s machine learning platform makes shipping large items affordable f...

6y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Invoca’s Signal Discovery uses machine learning to conduct conversational analysis on inbound calls
Media

Invoca’s Signal Discovery uses machine learning to conduct conversational a...

6y Jacqueline Dooley

Invoca’s Signal Discovery uses machine learning to...

Call attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...

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How Percolate's marketing orchestration hub enables sales success
Content

How Percolate's marketing orchestration hub enables sales success

6y Jacqueline Dooley

How Percolate's marketing orchestration hub enable...

Only eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...

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Is it time to upgrade your sales tech stack?
Disruptive MarTech

Is it time to upgrade your sales tech stack?

7y Emily Alford

Is it time to upgrade your sales tech stack?

A better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...

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IAB releases a playbook for AR in marketing
AR & VR

IAB releases a playbook for AR in marketing

7y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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LiveRamp unveils new way to target ads using first-party cookies
Digital Advertising

LiveRamp unveils new way to target ads using first-party cookies

7y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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How to measure a multi-channel marketing strategy
Digital Marketing

How to measure a multi-channel marketing strategy

8y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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The future of retail: How IoT is transforming the retail industry
Digital Transformation

The future of retail: How IoT is transforming the retail industry

8y Diana Maltseva

The future of retail: How IoT is transforming the ...

The retail industry is seeing a rapid transformation, with The Internet of Things (IoT) solutions taking the center stage in the sector. Having plenty...

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GDPR: The role of technology in data compliance
Analytics

GDPR: The role of technology in data compliance

8y Clark Boyd

GDPR: The role of technology in data compliance

With the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...

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What companies can learn from the We-Vibe lawsuit about the Internet of Things
Data regulations

What companies can learn from the We-Vibe lawsuit about the Internet of Thi...

9y Al Roberts

What companies can learn from the We-Vibe lawsuit ...

A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...

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Has advertising arrived on Google Home?
Media

Has advertising arrived on Google Home?

9y Al Roberts

Has advertising arrived on Google Home?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...

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Target is the top retail digital marketer, so why is it struggling?
Ecommerce

Target is the top retail digital marketer, so why is it struggling?

9y Al Roberts

Target is the top retail digital marketer, so why ...

According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

9y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Is Twitter slowly dying?
Data insights

Is Twitter slowly dying?

9y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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FedEx launches fulfillment service to take on Amazon
Ecommerce

FedEx launches fulfillment service to take on Amazon

9y Al Roberts

FedEx launches fulfillment service to take on Amaz...

From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics com...

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Bad news brands: consumers could probably live without you
Content

Bad news brands: consumers could probably live without you

9y Al Roberts

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

9y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Is Facebook Instant Articles a flop for publishers?
Media

Is Facebook Instant Articles a flop for publishers?

9y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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YouTube adds new ad targeting features
Display Advertising

YouTube adds new ad targeting features

9y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Four nuggets of expert wisdom from the Content Marketing Masterclass
Media

Four nuggets of expert wisdom from the Content Marketing Masterclass

9y Andrew Warren-Payne

Four nuggets of expert wisdom from the Content Mar...

On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...

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