Brands Hope 'Community Pages' Make Facebook Presence Clearer
Media

Brands Hope 'Community Pages' Make Facebook Presence Clearer

16y Christopher Heine

Brands Hope 'Community Pages' Make Facebook Presen...

New category may buffer companies' official pages from bizarre third-party fan pages that associate with their brands. Read More...

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Media Companies Top Free iPad Application Download Lists
Media

Media Companies Top Free iPad Application Download Lists

16y Jack Marshall

Media Companies Top Free iPad Application Download...

Over a million dedicated apps were downloaded during the device's first day on the market. Read More...

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YouTube Related U.S. Searches Surpass Those for MySpace in March
Media

YouTube Related U.S. Searches Surpass Those for MySpace in March

16y Jack Marshall

YouTube Related U.S. Searches Surpass Those for My...

Searches for MySpace continue to dip, losing out to social media competitors. Read More...

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ESPN Launches New York Site in Time for Yanks-Sox Opener
Media

ESPN Launches New York Site in Time for Yanks-Sox Opener

16y Kate Kaye

ESPN Launches New York Site in Time for Yanks-Sox ...

BMW is launch sponsor, and local advertisers include Brooklyn Brewery and the tri-state Land Rover dealers. Read More...

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Google to Offer iPad Targeting
Media

Google to Offer iPad Targeting

16y Zachary Rodgers

Google to Offer iPad Targeting

Capability will appear in the next few days. Read More

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Westin Hotels Launches 'Wellness' Channel on Amazon
Media

Westin Hotels Launches 'Wellness' Channel on Amazon

16y Lisa Lacy

Westin Hotels Launches 'Wellness' Channel on Amazo...

Hub features signature retail products and selected products from partners. Read More...

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Joanna Shields Takes Over Facebook's European Sales
Media

Joanna Shields Takes Over Facebook's European Sales

16y Jack Marshall

Joanna Shields Takes Over Facebook's European Sale...

Chandlee to focus on establishing sales channels in emerging markets. Read More...

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Salon.com Audience Jumps Following Redesign
Media

Salon.com Audience Jumps Following Redesign

16y Douglas Quenqua

Salon.com Audience Jumps Following Redesign

Six months after a revamp, the site's heightened focus on food, pop culture, and film content appears to be paying off. Read More...

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Yahoo Shutters Contextual Ad Publisher Network
Media

Yahoo Shutters Contextual Ad Publisher Network

16y Jack Marshall

Yahoo Shutters Contextual Ad Publisher Network

Encourages publishers to join Chitika network instead. Read More...

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U.K. Online Ad Spend Grew 4.2 Percent in '09, Says IAB
Media

U.K. Online Ad Spend Grew 4.2 Percent in '09, Says IAB

16y Jack Marshall

U.K. Online Ad Spend Grew 4.2 Percent in '09, Says...

Online video and search help drive market growth despite economic difficulties. Read More...

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Next New Networks Acquires Seven Series in Revenue-Sharing Deal
Media

Next New Networks Acquires Seven Series in Revenue-Sharing Deal

16y Douglas Quenqua

Next New Networks Acquires Seven Series in Revenue...

Animal and cooking shows join Next New Creators program for independent producers. Read More...

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AdWords Resellers Say Google Plans to Stop Huge Mark-Ups on SMBs
Media

AdWords Resellers Say Google Plans to Stop Huge Mark-Ups on SMBs

16y Christopher Heine

AdWords Resellers Say Google Plans to Stop Huge Ma...

Search giant has recently informed resellers that a program revamp will be announced as soon as the "next couple of days." Read More...

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Greystripe Brings Flash to iPad Applications, Brightcove Goes HTML5
Media

Greystripe Brings Flash to iPad Applications, Brightcove Goes HTML5

16y Jack Marshall

Greystripe Brings Flash to iPad Applications, Brig...

Lack of Flash support on Apple devices spurs innovation around video delivery. Read More...

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Nascar Beat Olympics in February Traffic Race
Media

Nascar Beat Olympics in February Traffic Race

16y Christopher Heine

Nascar Beat Olympics in February Traffic Race

Compete's report finds 'motorsports' category jumped 69 percent as Nascar fans flocked online. Read More...

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Behavioral Ads Command Twice the Price of Standard Ads
Media

Behavioral Ads Command Twice the Price of Standard Ads

16y Douglas Quenqua

Behavioral Ads Command Twice the Price of Standard...

NAI study asks 12 ad networks for CPM and conversion data about behaviorally targeted ads. Read More...

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Facebook Killing 'Become A Fan,' Embracing 'Like'
Media

Facebook Killing 'Become A Fan,' Embracing 'Like'

16y Christopher Heine

Facebook Killing 'Become A Fan,' Embracing 'Like'

Confidential memo says switch will come in a few weeks and cites popularity of existing "Like" function. Read More...

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Data Costs Surpass Media Costs, Agencies Say
Media

Data Costs Surpass Media Costs, Agencies Say

16y Jack Marshall

Data Costs Surpass Media Costs, Agencies Say

Advertisers often pay more for data than they do for display inventory, but data providers insist publishers also reap data rewards. Read More...

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After a Sour Start in Social Media, Skittles Gets Sweet Results
Media

After a Sour Start in Social Media, Skittles Gets Sweet Results

16y Christopher Heine

After a Sour Start in Social Media, Skittles Gets ...

Candy brand soars to No. 3 in Facebook fans after introducing vouchers and video series on the social network. Read More...

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Measuring Success Biggest Challenge in Social Media Marketing
Media

Measuring Success Biggest Challenge in Social Media Marketing

16y Jack Marshall

Measuring Success Biggest Challenge in Social Medi...

Search marketing presents similar challenges, SEMPO report finds. Read More...

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Census Bureau Grapples With Social Media
Media

Census Bureau Grapples With Social Media

16y Lisa Lacy

Census Bureau Grapples With Social Media

Content appears on Facebook, Twitter, YouTube, and other sites, but Census may have spread itself too thin. Read More...

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Interpublic Seeks Social and Mobile Gains in Brazil with Cubocc Purchase
Media

Interpublic Seeks Social and Mobile Gains in Brazil with Cubocc Purchase

16y Christopher Heine

Interpublic Seeks Social and Mobile Gains in Brazi...

Small digital shop is deemed a good fit after showing social moxie with brands like Doritos. Read More...

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JWT Elevates Digital Director Eastman to North American President
Media

JWT Elevates Digital Director Eastman to North American President

16y Douglas Quenqua

JWT Elevates Digital Director Eastman to North Ame...

Eastman replaces Rosemary Ryan, who left this week along with the 146-year-old agency's chief creative officer. Read More...

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Google Expands Remarketing to All AdWords Accounts
Media

Google Expands Remarketing to All AdWords Accounts

16y Zachary Rodgers

Google Expands Remarketing to All AdWords Accounts

Makes site visitor retargeting available to marketers large and small. Read More...

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Viewers Willing to Tolerate More Commercials Online
Media

Viewers Willing to Tolerate More Commercials Online

16y Douglas Quenqua

Viewers Willing to Tolerate More Commercials Onlin...

New research from comScore pokes holes in the theory that people watch TV online primarily to avoid advertising. Read More...

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Break Media Joins Behavioral Targeting Crowd with BlueKai and eXelate Deals
Media

Break Media Joins Behavioral Targeting Crowd with BlueKai and eXelate Deals

16y Christopher Heine

Break Media Joins Behavioral Targeting Crowd with ...

Video ad network hopes enhanced offering draws more attention from big brands. Read More...

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Automakers Could Gain Social Traction in Huffington Post Ad Rep Deal
Media

Automakers Could Gain Social Traction in Huffington Post Ad Rep Deal

16y Kate Kaye

Automakers Could Gain Social Traction in Huffingto...

UPDATE: The news and opinion site has teamed with Focus Media and Marketing, a marketing sales and consulting firm with strong ties to automotive bran...

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March Madness Gone Batty: CBS Video Player Runs MLB Footage
Media

March Madness Gone Batty: CBS Video Player Runs MLB Footage

16y Christopher Heine

March Madness Gone Batty: CBS Video Player Runs ML...

Online tourney sponsor State Farm expects 'make-good' in response to bizarre occurrence. Read More...

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