Mobile ad platform AdMarvel has teamed with Gannett-owned rich media ad firm PointRoll to enable expandable and highly-interactive ads on the iPad. Re...
View articleBrand verification firm links up with AudienceScience, Break Media, MediaMath, and others. Read More...
View articleWith a new set of reports, Google lets advertisers track search ad "assists" and other pre-conversion ad data. Read More...
View articleA Chinese official has denounced Google's move as "totally wrong." Read More...
View articleGoogle has begun directing users of its engine in mainland China to its Hong Kong-based service. Read More...
View articleCampaign for nature series uses rich media ads in search and other unique Yahoo executions. Discovery also leveraged Microsoft, NYTImes.com, and other...
View articleAlex Sood will replace Jonathan Epstein at the helm, having previously managed the firm's Asian subsidiary. Read More...
View articleDirect-response ad buyers seem aggravated about limits on using gender, age, and location in promos on the social site. Read More...
View articleAverage cost-per-click rates in February for auto, finance, retail, and travel categories. Read More...
View articleHilary Schneider has been along for a bumpy ride since joining Yahoo in '06, and now will fill in for soon-to-depart U.S. ad sales head Joanne Bradfor...
View articleAverage cost-per-click rates in January for auto, finance, retail, and travel categories. Read More...
View articleGoogle Android growth presents mobile marketers with an increasingly viable alternative to Apple's iPhone and iPod touch devices. Read More...
View articleAverage cost-per-click rates in December for auto, finance, retail, and travel categories. Read More...
View articleAverage cost-per-click rates in November for auto, finance, retail, and travel categories. Read More...
View articleSocial media player hopes increased audience attracts more brands and small biz advertisers. Read More...
View articleAverage cost-per-click rates in October for auto, finance, retail, and travel categories. Read More...
View articleYouTube: Viacom hired 18 agencies to upload its own content. Viacom: E-mails prove co-founders played loose with copyrighted video. Read More...
View articleYelp could be slapped with more lawsuits if one former Yelp reviewer who runs the YelpLawsuit.com site has anything to do with it. Read More...
View articleAverage cost-per-click rates in September for auto, finance, retail, and travel categories. Read More...
View articleAverage cost-per-click rates in August for auto, finance, retail, and travel categories. Read More...
View articleDuring a congressional hearing yesterday, the Direct Marketing Association cited concern that increased FTC authority could negatively affect the onli...
View articleGorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Read More...
View articleGoogle is reviewing a letter allegedly sent from 27 ad partners in China suggesting their businesses may fail if the search giant pulls out from the c...
View articleFollowing the footsteps of analytics firms, e-mail companies like Responsys, StrongMail, and ExactTarget offer products to help marketers manage socia...
View articleIrish eyes may be smiling, but Guinness fans can pose however they want in a new photo-based Facebook promotion. Read More...
View articleWith new ad templates, the goal is to make InVideo ads available to legions of small business advertisers. Read More...
View articleFacebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms. Read More...
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