TiVo Ads Get Custom Calls-to-Action
Media

TiVo Ads Get Custom Calls-to-Action

21y Enid Burns

TiVo Ads Get Custom Calls-to-Action

TiVo rolled out some enhancements to its interactive advertising technology. Read More...

View article
AOL Taps Three Agencies for AOL.com Relaunch
Media

AOL Taps Three Agencies for AOL.com Relaunch

21y Ken Magill

AOL Taps Three Agencies for AOL.com Relaunch

Carat Interactive, Atmosphere BBDO, and The Martin Agency will handle the three-pronged launch campaign. Read More...

View article
Execs & Accounts for July 18, 2005
Media

Execs & Accounts for July 18, 2005

21y Zachary Rodgers

Execs & Accounts for July 18, 2005

Avenue A/Razorfish builds a site for Mercedes-AMG; MIVA taps Seippel as CFO. Read More...

View article
News Corp. To Acquire Intermix
Media

News Corp. To Acquire Intermix

21y Ken Magill

News Corp. To Acquire Intermix

UPDATE: Rupert Murdoch's News Corp. demonstrates the seriousness of its commitment to digital media. Read More...

View article
.mobi TLD to Make Mobile Web Browsable
Media

.mobi TLD to Make Mobile Web Browsable

21y Enid Burns

.mobi TLD to Make Mobile Web Browsable

This week ICANN ( define ) approved the TLD ( define ) .mobi for use on mobile devices Read More...

View article
Please Convey Can-Spam Sentiments
Media

Please Convey Can-Spam Sentiments

21y Rebecca Lieb

Please Convey Can-Spam Sentiments

I'd really love to hear from e-mail marketers ASAP because this time, it really matters Read More...

View article
Dennis Digital Names Marketing Director
Media

Dennis Digital Names Marketing Director

21y Ken Magill

Dennis Digital Names Marketing Director

Dennis taps Rob Wilk to create sponsorship packages for its online lad mags. Read More...

View article
Yahoo! Expands Behavioral Targeting
Media

Yahoo! Expands Behavioral Targeting

21y Zachary Rodgers

Yahoo! Expands Behavioral Targeting

The portal's Impulse program, which serves display ads based on a user's search behavior, now allows targeting for a period of two days following a se...

View article
E-Mailers Lobby FTC for Opt-Out Sunset Provision
Media

E-Mailers Lobby FTC for Opt-Out Sunset Provision

21y Ken Magill

E-Mailers Lobby FTC for Opt-Out Sunset Provision

Industry wants a statute of limitations on e-mail opt-out validity. Read More...

View article
PSA Campaign to Save Energy Makes a Viral Try
Media

PSA Campaign to Save Energy Makes a Viral Try

21y Enid Burns

PSA Campaign to Save Energy Makes a Viral Try

The Alliance to Save Energy builds a micro-site to support an already launched PSA campaign. Read More...

View article
Habeas Will Check Your Rep
Media

Habeas Will Check Your Rep

21y Kevin Newcomb

Habeas Will Check Your Rep

Habeas offers high-volume e-mail senders a reputation-checking service to ensure they’re not mislabeled as spammers. Read More...

View article
New Utah Law Puts State Back In Marketing Spotlight
Media

New Utah Law Puts State Back In Marketing Spotlight

21y rumo

New Utah Law Puts State Back In Marketing Spotligh...

Legal action underway in Utah could have serious consequences for marketers, even those outside the state. Read More...

View article
WebSourced, Beal Part Ways
Media

WebSourced, Beal Part Ways

21y Kevin Newcomb

WebSourced, Beal Part Ways

The SEM company loses its very public VP of marketing Andy Beal over differing visions for the future. Read More...

View article
A Move to Simplify Network Behavioral Buys
Media

A Move to Simplify Network Behavioral Buys

21y Zachary Rodgers

A Move to Simplify Network Behavioral Buys

A Revenue Science pilot program lets advertisers place a consolidated buy across its network for a flat fee. Read More...

View article
AOL, Chrysler Launch Rogue Mobile Phone Promo
Media

AOL, Chrysler Launch Rogue Mobile Phone Promo

21y Ken Magill

AOL, Chrysler Launch Rogue Mobile Phone Promo

Movie trailers include a mobile call-to-action. Read More...

View article
Born Again Stealth Marketing
Media

Born Again Stealth Marketing

21y Rebecca Lieb

Born Again Stealth Marketing

So I'm on my way into Black Rock yesterday for the CBS confab when a young woman presses a Quaker Oats granola bar attached to a card into my hand. Re...

View article
Is Anything Legal In Utah?
Media

Is Anything Legal In Utah?

21y Rebecca Lieb

Is Anything Legal In Utah?

Sometimes you have to wonder if Utah is still legal in Utah Read More...

View article
What is Spyware?
Media

What is Spyware?

21y Rebecca Lieb

What is Spyware?

If your marketing plan involves anything that looks or acts in any way like spyware, even if you think it's not, you'll want to head over to the Anti-...

View article
Marketers Take Their Tech Medicine at Authentication Summit
Media

Marketers Take Their Tech Medicine at Authentication Summit

21y rumo

Marketers Take Their Tech Medicine at Authenticati...

As mailbox providers get ready to implement e-mail authentication, marketers converge for a brain dump on deliverability. Read More...

View article
Execs & Accounts for July 13, 2005
Media

Execs & Accounts for July 13, 2005

21y Zachary Rodgers

Execs & Accounts for July 13, 2005

WorldNow taps Revenue Science for behavioral targeting; icrossing adds board members. Read More...

View article
Marketers Take Their Tech Medicine at Authentication Summit
Media

Marketers Take Their Tech Medicine at Authentication Summit

21y Ken Magill

Marketers Take Their Tech Medicine at Authenticati...

As mailbox providers get ready to implement e-mail authentication, marketers converge for a brain dump on deliverability. Read More...

View article
AOL Hopes to Replicate Live 8 Success
Media

AOL Hopes to Replicate Live 8 Success

21y Kevin Newcomb

AOL Hopes to Replicate Live 8 Success

AOL, XM Satellite Radio, and AEG create a joint venture to bring live entertainment to new platforms. Read More...

View article
PINK Asks Young Women to Show Cards, Thongs
Media

PINK Asks Young Women to Show Cards, Thongs

21y Zachary Rodgers

PINK Asks Young Women to Show Cards, Thongs

Crispin Porter & Bogusky built a strip poker site for Victoria's Secret. Read More...

View article
Microsoft/Claria Deal Dead
Media

Microsoft/Claria Deal Dead

21y Zachary Rodgers

Microsoft/Claria Deal Dead

UPDATE: Acquisition talks are off, according to Microsoft sources. Read More...

View article
At CheckM8, an Ad Server Outage
Media

At CheckM8, an Ad Server Outage

21y Enid Burns

At CheckM8, an Ad Server Outage

Ad serving on client sites was down over portions of the weekend, apparently due to a domain registration error. Read More...

View article
How Do You Iron Chef?
Media

How Do You Iron Chef?

21y Kevin Newcomb

How Do You Iron Chef?

Food Network is pushing the second season of Iron Chef America almost entirely online. Read More...

View article
How Do You Iron Chef?
Media

How Do You Iron Chef?

21y Kevin Newcomb

How Do You Iron Chef?

Food Network is pushing the second season of Iron Chef America almost entirely online. Read More...

View article
1 316 317 318 319 320 684