Redesigned site is at the center of a network that will eventually offer video, display ads and RSS feeds across all CBS properties. Read More...
View articleCrispin Porter & Bogusky built a strip poker site for Victoria's Secret. Read More...
View articleA new CJ Performer program aims to bring top affiliates to advertisers' attention. Read More...
View articleValueClick's Mediaplex division has integrated online media planning and buying capabilities into MOJO Adserver. Read More...
View articleA simplified process aims to help its clients utilize local search. Read More...
View articleValueClick rehires Hirsch; Ford and Adobe tap Web analytics providers; Ripple Interactive hires in several divisions. Read More...
View articleOnline-only campaign for new SUV bolstered by environmentalist group endorsement. Read More...
View articleAudi launched a microsite featuring the A3 and the three films at audiusa.com/A3. Read More...
View articleThe regionally targeted portal buy is part of a broad effort to boost digital marketing for its concerts, the company said. Read More...
View articleThe two e-mail infrastructure players vow to integrate their offerings to help clean up e-mail marketing. Read More...
View articleNew VP/GM for AOL Black Voices; Marvel taps Icon for online ad representation; Yahoo! hires another TV head. Read More...
View articleBalancing local execution of a global strategy requires agencies be flexible. Read More...
View articleVerizon Wireless and Honda place ads on the online accompaniment to the new Mark Burnett reality show. Read More...
View articleAdvertiser interest is high for the new channel, though interactivity is somewhat lacking. Sister site VH1 also launched a new broadband channel. Read...
View articleGE becomes the premier sponsor of Reuters' iTV channel. Read More...
View articleThe portal signed Chrysler to sponsor four commercial-free channels on its LAUNCHcast online radio service. Read More...
View articleYahoo! loses head of U.S. Hispanic sales and CJ snares former Linkshare client. Read More...
View articleThe fast food giant works to cozy up to a tech-savvy audience. Read More...
View articleAn e-mail sent to Broadcasting & Cable e-newsletter subscribers telling them to unsubscribe was fraudulent, but not a security breach, says the magazi...
View articleTacoda promotes Jaris; e-Dialog adds OfficeMax; Jambo hires NetZero co-founder. Read More...
View articleWhenU's CEO discusses the company's recent legal victory and what he thinks about Claria's rumored acquisition talks with Microsoft. Read More...
View articleThe format may be in the midst of a 'perfect storm' of innovation, but advertisers are just beginning to test the waters. Read More...
View articleExperian acquires Harvest Solutions to complement its e-mail platform with Web analytics, contributing to a growing trend. Read More...
View articleThe pet care company's latest interactive marketing experiment also includes mobile content. Read More...
View articleUPDATE: Claria's behavioral marketing technology and 40 million users might outweigh its checkered past. Read More...
View articleAbout rehires Pancer; DMA names Lloyd-Martin to chair search council. Read More...
View articleUPDATE: The adware player rids itself of a controversial partner, which it once described as 'significant' to its business. Read More...
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