Another Class Action Click Fraud Suit Against Google
Media

Another Class Action Click Fraud Suit Against Google

21y Pamela Parker

Another Class Action Click Fraud Suit Against Goog...

A click fraud detection firm accuses the search firm of ignoring the click fraud problem. Read More...

View article
Cingular's 'Five Bars' to Feature in Promo
Media

Cingular's 'Five Bars' to Feature in Promo

21y Zachary Rodgers

Cingular's 'Five Bars' to Feature in Promo

A new Web and mobile campaign from Cingular manages to combine two hot marketing trends: user-made content and the promotion of one's own advertising....

View article
New E-mail Laws May Catch Marketers Off-Guard
Media

New E-mail Laws May Catch Marketers Off-Guard

21y Kevin Newcomb

New E-mail Laws May Catch Marketers Off-Guard

State laws set to go into effect tomorrow could take marketers by surprise. Read More...

View article
Pharma Agencies Consolidate
Media

Pharma Agencies Consolidate

21y Kevin Newcomb

Pharma Agencies Consolidate

Rosetta Marketing Group has acquired interactive marketing agency SimStar. Read More...

View article
"Off the Grid" Author's Book Promoted Online
Media

"Off the Grid" Author's Book Promoted Online

21y Pamela Parker

"Off the Grid" Author's Book Promoted Online

Doubleday turns to the Internet with high hopes that its new title will see "Da Vinci Code"-like success. Read More...

View article
Execs & Accounts for June 29, 2005
Media

Execs & Accounts for June 29, 2005

21y Anita Rodriquez

Execs & Accounts for June 29, 2005

CBS Digital Media recruits Yahoo!'s Sobel; Outrider names a director of strategic services; Ask Jeeves adds a chief compliance officer. Read More...

View article
Miva Plans Pay-Per-Call for U.K.
Media

Miva Plans Pay-Per-Call for U.K.

21y Kevin Newcomb

Miva Plans Pay-Per-Call for U.K.

The offline lead-generation tool is expected to launch in that market next quarter. Read More...

View article
McCann's Coen: Online Ad Growth Moderating
Media

McCann's Coen: Online Ad Growth Moderating

21y Pamela Parker

McCann's Coen: Online Ad Growth Moderating

First quarter 2005 shows online advertising, excluding search, slowing to single-digit growth. Read More...

View article
Slower Growth for Web Ad Spend in 2005
Media

Slower Growth for Web Ad Spend in 2005

21y Enid Burns

Slower Growth for Web Ad Spend in 2005

After two years of double digit growth, Internet ad spending will rise at a more modest pace in 2005, according to TNS. Read More...

View article
Massive's In-Game Network Gets Casual
Media

Massive's In-Game Network Gets Casual

21y Zachary Rodgers

Massive's In-Game Network Gets Casual

In-game ad network Massive expands into casual gaming through a deal with Skyworks. Read More...

View article
Lightningcast Tries Video Ad Network Spin-off
Media

Lightningcast Tries Video Ad Network Spin-off

21y Enid Burns

Lightningcast Tries Video Ad Network Spin-off

The offering will launch later this year with 15-second pre-roll and synchronized banner ad units. Read More...

View article
Google's New Personalization Tech Has Ad Implications
Media

Google's New Personalization Tech Has Ad Implications

21y Pamela Parker

Google's New Personalization Tech Has Ad Implicati...

The Labs technology isn't yet used to rank ads, but the company won't deny plans for such an application. Read More...

View article
MTV, Midway to Develop Games With Ads
Media

MTV, Midway to Develop Games With Ads

21y Pamela Parker

MTV, Midway to Develop Games With Ads

The partnership is a first for the newly created MTV Games division. Read More...

View article
WhenU Wins Trademark Case on Appeal
Media

WhenU Wins Trademark Case on Appeal

21y Zachary Rodgers

WhenU Wins Trademark Case on Appeal

A circuit appeals court threw out a 2003 trademark infringement decision and injunction against the company. Read More...

View article
E-mail Delivery Rates Up, Click Rates Mixed
Media

E-mail Delivery Rates Up, Click Rates Mixed

21y Kevin Newcomb

E-mail Delivery Rates Up, Click Rates Mixed

Reports from Bigfoot Interactive and DoubleClick highlight a need for marketers to attend to list quality. Read More...

View article
Execs & Accounts for June 27, 2005
Media

Execs & Accounts for June 27, 2005

21y Zachary Rodgers

Execs & Accounts for June 27, 2005

TiVo names a CEO; Gartner hires Denhup to direct search strategy; AKQA gets palmOne campaign. Read More...

View article
FM Publishing Poaches CNET Sales Exec
Media

FM Publishing Poaches CNET Sales Exec

21y Kevin Newcomb

FM Publishing Poaches CNET Sales Exec

B2B sales manager moves to blog ad network. Read More

View article
A&E: Blogging for Body Art
Media

A&E: Blogging for Body Art

21y Enid Burns

A&E: Blogging for Body Art

A&E Networks tries a blog on tattoo culture to promote upcoming show 'Inked.' Read More...

View article
Ask Jeeves' Founding CEO Heads to Aptimus
Media

Ask Jeeves' Founding CEO Heads to Aptimus

21y Zachary Rodgers

Ask Jeeves' Founding CEO Heads to Aptimus

Wrubel resigned from Ask Jeeves during the online ad sector's blackest days. He now takes up with a lead-gen pioneer. Read More...

View article
Chat Rooms Closed, Advertisers Bolt at Yahoo!
Media

Chat Rooms Closed, Advertisers Bolt at Yahoo!

21y Zachary Rodgers

Chat Rooms Closed, Advertisers Bolt at Yahoo!

A Houston TV news team discovers forum discussions on sex with minors and reveals its findings to Yahoo!'s advertisers. Read More...

View article
Execs & Accounts for June 24, 2005
Media

Execs & Accounts for June 24, 2005

21y Zachary Rodgers

Execs & Accounts for June 24, 2005

Yahoo!'s Richardson joins Dow Jones Online; Studiocom adds big clients; LookSmart finds chair in West. Read More...

View article
Ford Sponsors Short Film 'Festival' on Moviefone
Media

Ford Sponsors Short Film 'Festival' on Moviefone

21y Kevin Newcomb

Ford Sponsors Short Film 'Festival' on Moviefone

The Mercury-sponsored online event will provide advertisers with more video inventory. Read More...

View article
Samsung Launches Integrated "Fantastic Four" Campaign
Media

Samsung Launches Integrated "Fantastic Four" Campaign

21y Enid Burns

Samsung Launches Integrated "Fantastic Four" Campa...

With product placements in the movie and video game, Samsung launched an integrated campaign featuring artwork from the upcoming film. Read More...

View article
Yahoo! Anoints Winner of 10 MM Impressions
Media

Yahoo! Anoints Winner of 10 MM Impressions

21y Kevin Newcomb

Yahoo! Anoints Winner of 10 MM Impressions

StairCycle Innovations was selected from the nearly 8,000 entries to a 'Think Big' contest for innovative small business ideas. Read More...

View article
Return Path to Issue Reputation Scores
Media

Return Path to Issue Reputation Scores

21y Pamela Parker

Return Path to Issue Reputation Scores

With its new service, the e-mail services company will calculate recipients' ratings of senders. Read More...

View article
Rise of Online Finance Killing Off Loyalty
Media

Rise of Online Finance Killing Off Loyalty

21y Enid Burns

Rise of Online Finance Killing Off Loyalty

Online financial consumers are more empowered and less loyal to specific providers, according to a survey from Yahoo! and OgilvyOne. Read More...

View article
Sender ID Alerts Pushed to Hotmail Users
Media

Sender ID Alerts Pushed to Hotmail Users

21y Zachary Rodgers

Sender ID Alerts Pushed to Hotmail Users

The move puts pressure on senders who don't yet publish SPF records. Read More...

View article
1 318 319 320 321 322 684