The Swedish vodka maker launched a flashy online quiz encouraging visitors to discover their perfect summer drink. Read More...
View articleValueClick and Tacoda promote execs; PointRoll adds three biggies to its included program. Read More...
View articleThe company's making all the right moves as it transitions to the Web, media folks say. Read More...
View articleThe PR firm will advise clients on blogs, podcasting and other emerging channels. Read More...
View articleExecutives said a sale to Aprimo will let it concentrate on core Web marketing products. Read More...
View articlePlanning for its new portal has taken advertising into consideration from the beginning. Read More...
View articleDigitas promotes six; R/GA hires Zucker from OgilvyOne; IAC names an agency of record for Hotels.com unit. Read More...
View articleThe electronics player takes an otherworldly approach to convert potential buyers of its pricey plasma TVs. Read More...
View articleThe move will allow the firm to own more media it can offer directly to advertisers. Read More...
View articleThe free AOL portal will concentrate its efforts on natural optimization, but will selectively buy keywords from Google and Yahoo! Read More...
View articleThe deal is the latest example of a traditional publisher diversifying through the acquisition of a pure play Internet firm. Read More...
View articleA task force presents a proposal to Canada's Minister of Industry to extend and enforce spam legislation. Read More...
View articleRob Norman will be worldwide CEO of the new online/offline unit. Read More...
View articleCrispin created the call-for-entries campaign, which spoofs online porn to promote 'today's youngest, hottest creatives.' Read More...
View articleAgency.com London hires Corston; Advertising.com hires Drayton; Safecount.org forms advisory board. Read More...
View articleA report from Consumer Reports WebWatch shows little improvement in disclosure among the 15 most popular search engines. Read More...
View articleA Web campaign includes more than a hundred keyword buys, blog advertising, and a mobile component. Read More...
View articleThe carmaker says it's scored with the alternate reality gaming effort. Read More...
View articleThe automaker will educate consumers on its Certified Used Vehicle program online and in print. Read More...
View articleGorilla Nation Media hires; Adobe uses Lyris for e-mail marketing; T3 builds site for Chase Bank. Read More...
View articleBattelle and Copeland dish on their blog ad networks. Read More...
View articleThe telecom player developed a new Web site and ad campaign promoting how lifestyles are enhanced by broadband. Read More...
View articleYellowPages.com and ReachLocal add value to their small business offerings. Read More...
View articleA loyalty marketing program milks the shake for all its worth. Read More...
View articleEstimates from the Interactive Advertising Bureau and PricewaterhouseCoopers show Q1 revenues up 4.3 percent over the traditionally hot fourth quarter...
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