The Publicis Groupe Media and SMG Next honcho says digital media costs will overtake network TV. Read More...
View articleThe media giant plans to bring traffic, brand-building expertise, and capital to the shopping search engine. Read More...
View articleInfospace hires two execs in its search and directory business; Tacoda adds advisors. Read More...
View articleRecent acquisitions will unite under the Miva umbrella. Read More...
View articleTo promote a car that generates as many questions as the Accord Hybrid, the company turned to a new video format that drives users closer to answers. ...
View articleKirsch is a rarity among online marketing execs in that she came up from the ranks of affiliate marketing. She shares with ClickZ what she's learned a...
View articleA downloadable video game lets users rev up three Ford models. Read More...
View articleGoogle/Millward Brown research finds search tops among paid media in the B2B purchase cycle. Read More...
View articleThe program provides Web site owners with more control over how their pages are indexed. Read More...
View articleEyeblaster, PointRoll fill executive posts; FindWhat hires a GM of North America from within; vertical search engine finds a distribution partner in F...
View articleOnline classifieds enabler is awarded a patent that has implications for advertisers, online publishers and others performing automated tasks on digit...
View articleThe technology player wants to get its 'sharing' message across via Web media, including RSS. Read More...
View articleNew effort educates consumers about EarthLink's blocker products with an action-hero-style microsite. Read More...
View articleThe gaming and entertainment company grooms itself to attract advertisers seeking young men. Read More...
View articleAs part of a campaign to boost tourism, Pennsylvania gets people to daytrip around the commonwealth and blog their travels. Read More...
View articleA campaign inviting consumers to 'meet MSN Music' includes online and offline components. Read More...
View articleA sweepstakes and cross-channel campaign promise 'New Monster. New You.' Read More...
View articleThe reality TV show integrates digital media with programming and a wide-ranging marketing campaign. Read More...
View articleT3 hires account executives; Nanogen taps Red Door; Accipiter adds a client. Read More...
View articleOnline ad spending for the first quarter was up over the year ago period, though several other media showed bigger increases. Read More...
View articleKnight Ridder classified ads listing merchandise in most markets are now free online. Read More...
View articleThe $620 million deal brings together two major players that help retailers market themselves online. Read More...
View articleThe E-mail Service Provider Coalition will require all members -- many of which serve major marketer clients -- to implement e-mail authentication pro...
View articleBlogs and online word of mouth send digital marketing tome 'Call To Action' onto bestseller lists. Read More...
View articleThe 100-year-old industrial buying bible hopes to migrate its manufacturer advertisers to online-only programs. Read More...
View articleP&G reassigns creative account for Home Made Simple; Fandango taps Blitz; Vendare names Travelocity founder to board. Read More...
View articleThe fast-food giant employs interactive rich media units in an effort to reach women. Read More...
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